Málaga enhances its identity campaign to motivate its subscribers

Malaga has launched a pre-campaign for subscribers. Pre-campaign. You can not speak of campaign because, unfortunately, there will be no public in the stadiums in a good period of time. That is why the club is carrying out identity campaigns in the hope that the pandemic will subside and allow fans access to the stadiums.We can perfectly call it 'identity campaign.

The situation of clubs in general and Malaga in particular is delicate in this regard. The Covid-19 crisis led to six games played behind closed doors in La Rosaleda and the option that in 2020-21 there would be no public in as many games or more with the corresponding disorder for the social mass. Many of them gave up the proportional refund of their subscription to “help the club in these tough times” while others have not welcomed the compensatory measures proposed by the club for the coming season.

After the emotional statement spoken by the famous actor Antonio Banderas called “More memory, more commitment and more faith.” This is Malaga's new message to encourage its fans. It is titled 'We are Wind and Tide'.

“Málaga CF's fans are characterized by overcoming any challenge, overcoming any situation against it and putting it in their favor. You have been, are and will be Wind and Tide. We need you, malaguista. These elements are classified as adversaries to be defeated. Fighting thick and thin means, in popular slang, tackling problems with bravery and not giving up regardless of external conditions. The wind and the tide symbolize all the obstacles that life puts us on the road. The wind and the tide are our own fears, our greatest fears, our worst enemies.

However, we consider that, like everything in life, the concept of wind and tide depends on the prism with which we look. Malaguistas are used to overcoming adversity and not boasting about it. We don't gloat in suffering to gain notoriety. We don't shy away from the storm. We are not enemies of our difficulties. We know that the headwind and the uncontrolled tide draw our true strength from us. They show us who we really are. We do not face each other in a battle, rather we push ourselves with them. And so, we turn the storm of our own past into a calm present and approach the future with a firm rudder. We carry dreams in a shell full of illusions with the wind and the blue and white tide in favor ”.

Clarification on fertilizers

With respect to the doubts generated about the options of economic return or compensation for subscribers, Malaga has explained: “For all those Málaga CF subscribers who have chosen the option of obtaining a 20% discount, the entity clarifies that this discount will be carried out once the next season's cards are on sale. These fertilizers will be available to the public once the competent institutions, Abiding by the necessary sanitary measures, they decide to play soccer matches at the open door. At that time, regardless of the date of the year in which this event occurs, the club will make available to its social membership the tickets, which will have a special price that will vary according to the number of matches that remain to be played in La Rosaleda. Thus, the 20% discount will be applied on that fixed price and a full season subscription will not be charged due to the fact that the first meetings will be held, preferably, behind closed doors.

The club is aware of the complex health situation it faces and is aware that the circumstances to ensure public health, they could result in the fans being able to play only a very limited number of open-door matches. In this case, Málaga CF will study the possibility of unifying in a single subscription the remaining matches of 20/21 and next season 21/22. In this case, 20% discount would be applied to this unified card. “