With the motto ‘Something to say’, the coach, who died in 2014, ‘invites’ players and fans to continue doing great things
MADRID, 29 Sep. (EUROPA PRESS) –
The former coach and former national team manager Luis Aragonés, who died in 2014, is the protagonist of the new LaLiga campaign under the slogan ‘Something to say’ in which fans are invited to continue doing “great things” through values such as camaraderie, perseverance and improvement.
To carry out this project as a tribute, LaLiga has had the support of the Aragonés family and, through technology, has made it possible to ‘see’ and ‘hear’ the coach again.
LaLiga, through its speech, invites viewers to be unconditional towards people, to leave no one behind and to enjoy each game, each moment, as if their lives depended on it.
This call is led by Luis Aragonés, who spent time as a player and coach for 12 LaLiga teams and left his mark and inspired players and fans from all over the world.
“Football is part of our lives. Victory, defeat, the strength to stay on top or get up when it’s time. The effort, the camaraderie, not leaving anyone behind, aiming for the highest or always doing the right thing. The game clean. At LaLiga we have a responsibility to inspire people through the positive values that our sport has. We cannot think of a better ambassador than Luis Aragonés, player, coach and part of our lives, to motivate us to do great things in our every day,” said Ángel Fernández, head of the Global Brand and assets of LaLiga.