Logodin (Provalliance Spain): “We will have a network of 500 hairdressing salons in Spain in five years”

The Provalliance group acquired the Llongueras salons in 2018 and a yr later it has accomplished the “household and company regrouping”, by integrating the Twenty One chain, created by the daughter of the enduring stylist Lluís Llongueras. As soon as the mixing is completed, the group led by Frédéric Logodin in Spain has targeted on strengthening the model, with the impulse of a idea for a extra premium phase and increasing the network of salons all through our nation and Latin America, the place they presently have presence in Argentina and Chile. Logodin, which depends on the worldwide weight and status of the Spain model and the Llongueras model to achieve a foothold in the world, additionally has its sights set on getting the Authorities to cut back the VAT of hairdressers from 21 to eight% (it rose in 2012) and in getting younger folks to recuperate the behavior of going to magnificence salons.

How will the group shut the yr?

We will finish the yr with about 310 factors of sale of the Llongueras, Jean Louis David, Frank Provost and The Barber Firm manufacturers, and with a network turnover of about 110 million euros. We have made about 25 openings this yr.

What progress plans do they have?

We’re leaders in Argentina and we have simply signed a grasp franchise in Chile, the place we already have three rooms, with which it was our franchisee. We’re in superior offers for Mexico and have contacts in different Latin American nations. Our will is to be in 90% of Latin American nations inside three years, given the repute of the model in this space.

And the US?

In the US there are greater than 50 million Latinos and we have an interest in coming into, though for now we’re seeing the best way to do it. There are not any impediments per se, however it’s a large nation and the touchdown needs to be confronted with good companions and good investments. As well as, we should take note of the particularities of that market, because the salons work by renting areas to the hairdressers.

“A component of males wants extra masculine environments, the sector is booming”

Will the touchdown in Latin America be accomplished solely below the franchise mannequin or do you anticipate purchases?

It’s unattainable to say that we will by no means have a subsidiary in Latin America, however at the moment it’s being accomplished with grasp franchises and we will proceed this manner for now.

In nations like Mexico, the hairdresser could be very costly and the Llongueras model is kind of accessible …

What we have is 2 ideas, the privé de Llongueras which is Lluís Llongueras for the premium luxurious phase (they will put one in Ortega and Gasset) and the atelier, which is a extra reasonably priced idea and is situated primarily in buying facilities, with Extra costs for everybody. In Mexico there will be house for each manufacturers. We have nothing signed, however we will do it.

Do you have different markets in thoughts to develop?

Our focus is Latin America, as a result of it’s our pure enlargement market, though we will not say no to different nations akin to China or India, the place we have no contact. We have simply signed in Russia and we will open in Qatar in the primary quarter of 2020.

Will there be new manufacturers in Spain?

We’re valuing a number of prospects, however we have nothing closed. For now, we will deal with our manufacturers, particularly Lluís Llongueras Privé, to strengthen and broaden them. We have a plan to open about 50 lecture rooms in 2020, of all manufacturers, together with colleges. At five years, we want to have 500 factors in Spain and I believe it is extremely reasonably priced (presently, in our nation there are 275). And this was a nice operation that could possibly be accomplished. The concept is to develop with small acquisitions and franchises. We have purchased 4 rooms in Zaragoza and we’re in the method of shopping for one other two. We want to end 2020 with 65-70 personal rooms.

How does the idea of The Barber Firm work?

We have been with the idea open in Spain for six months and we solely have five rooms, however it’s a phase in whole growth. It has been creating for greater than five years, though we have simply arrived, we have the ambition to develop.

“The brutal rise in taxation meant closures: you have to get it down or compensation”

So the idea of a web site for youths solely works?

There’s a giant half that wants extra to be amongst males, with companies of males. A extra masculine setting. Through which they really feel very recognized. Of the 50 openings deliberate for 2020, we want to open 10 The Barber Firm.

How is the tax scenario going?

There are rumors about a potential VAT discount on the hairdresser. In 2012, the cultural VAT was elevated, for florists, hairdressers and funeral properties and for all these sectors that suffered a rise from 8% to 21%, the one one which has not had a discount or compensation is the hairdresser. It’s a sector that has been vastly affected by this brutal rise in taxation, which has resulted in the closure of lecture rooms, unemployment and precariousness. Compensatory or support measures ought to be thought of.

When the VAT was raised, did it have an effect on the costs to the ultimate buyer?

Little or nothing. The issue was that, which couldn’t be handed on to the patron and that’s the reason there have been closures.

And as a sector, are they finishing up some type of mobilization to get VAT down?

Our sector is lacking a company and this has weakened us. We’re in talks with the Conepe affiliation, which is taking on these necessary points for us. There are contacts, however not organized.