Liga Santander: LaLiga, recognized as Honorary Ambassador of the Spain Brand in the International Relations category | LaLiga Santander 2019

The Kings deliver the accreditations to the new Honorary Ambassadors of the Spanish Brand (EHME)

LaLiga, Ana Botn, Isabel Coixet, Carolina Marn, ONCE, Paradores, Francisco Mojica and Jos Luis Bonet make up the eighth promotion of Honorary Ambassadors of the Spain Brand (EHME), recognized by the Forum of Renowned Spanish Brands, within an initiative that aims to publicly recognize the people, companies or institutions that have contributed more and better, with their exemplary professional career, to the strengthening of a positive image of Spain abroad.

LaLiga, in the International Relations category, has been represented by its president, Javier Thebes, who, together with the rest of EHME, held a meeting with His Majesties Los Reyes before the ceremony, in which the ambassadors' vision of the international image of Spain was shared in different areas.

The rest of Ambassadors have been recognized in the following categories with biennial character: Ana Botn (Business Management), ONCE (Social Action), Isabel Coixet (Art and Culture), Network of Paradores (Tourism and Gastronomy), Carolina Marn (Sports) , Francisco Mojica (Science and Innovation), and Jos Luis Bonet (Extraordinary Accreditation).

His Majesty King Don Felipe VI highlighted in his speech the work of the Ambassadors: “I want to reiterate, precisely, the fact that our present and our collective future also mold it, consequently, the people, the Spaniards: the biography of Spain is the biography of all its men and women, and we must continue to build it with the participation and effort of all. And in this task we can be proud of these referents of the Spanish society that are the Honorary Ambassadors of the Spanish Brand, truly an example for all. “

“Thanks to LaLiga and the agreements with different operators, hundreds of millions of people around the world can enjoy Spanish football. LaLiga helps to offer the world the undoubted strength we have as a country, by having teams that are among the best on the planet. But, in addition, this strengthening of the image of Spain is done through the power of football as a spectacle throughout the world and with the intrinsic values ​​it has as a sports discipline such as effort, improvement, teamwork and collaboration “, added Felipe VI regarding the work of LaLiga as Ambassador for International Relations.