He Real Madrid Y Liberbank have reached an agreement for the financial institution to become the official bank of the club until the end of the 2025-2026 season.
The Boardroom of the City of Real Madrid has welcomed the presentation of this agreement in a ceremony chaired by Florentino Pérez and Pedro Manuel Rivero Torre, president of Liberbank.
Have also attended Emilio Butragueño, Director of Institutional Relations of the Real Madrid; Jonathan Joaquin Velasco, General Director of Business Liberbank; Y Ana Echenique, Head of the Bank's Institutional Relations and Communication Area.
The agreement includes exclusivity in the banking sector for Spain, a business territory of Liberbank, as reported by the entity in a statement.
In addition to the priority objective of enhancing the notoriety of Liberbank by generating maximum visibility and association between both brands, the central axis of the agreement is the possibility of participating in the new financing lines of the Real Madrid.
This cooperation covers all levels and segments of the club, including members and fans, as it provides the option for members to finance season tickets under advantageous conditions, as well as the creation of specific and exclusive financial and banking products.
And a very important part of this alliance is the generation of business through co-branded products such as debit and credit cards. Real Madrid or special promotions aimed at their followers.
The agreement also contemplates the acquisition of new clients thanks to the digital audiences of the Real Madrid and in this sense, Liberbank It will be involved with the club in its loyalty projects with its current and future clients and, likewise, it will have exclusive benefits and compensation for clients in all sections, both men's football, women's football and basketball.
In this way, it becomes the first of the new sponsors to sign a new transversal agreement for all sections, explains the bank in a press release.