Liberbank, official bank of Real Madrid until 2026

Real Madrid and Liberbank have presented the agreement by which the financial institution is incorporated as the official bank of the white club until the end of the 2025-26 season.

The event was held in the meeting room of Real Madrid City and was chaired by the president of Real Madrid, Florentino Pérez, and that of Liberbank, Pedro Manuel Rivero Torre. Also present were Emilio Butragueño, director of Institutional Relations of Real Madrid; Jonathan Joaquín Velasco, General Director of Business at Liberbank; and Ana Echenique, director of the Bank's Institutional Relations and Communication Area.

The alliance provides for exclusivity in the banking sector for Spain, Liberbank's business territory. The agreement, in addition to the objective of enhancing the notoriety of Liberbank by generating maximum visibility and association between both brands, includes participating in the new financing lines of Real Madrid.

This cooperation covers all levels and segments of the club, including members and fans, since it contemplates the option for the members to finance the installments under advantageous conditions, as well as the creation of specific and exclusive financial and banking products.

It also provides for the generation of business through co-branded products such as the Real Madrid debit and credit card or special promotions aimed at its followers. The agreement also contemplates the acquisition of new clients thanks to Real Madrid's digital audiences.

In this sense, Liberbank will be involved with the club in its loyalty projects with its current and future clients and, likewise, it will have exclusive benefits and compensation for clients in all sections, both men's and women's football and basketball. Thus he is the first of the new sponsors to sign a new transversal agreement for all sections.