MADRID, 1 Apr. (SportsFinding) –
LaLiga will teach, through its LaLiga Business School Educational Department, two courses aimed at the Spanish sports federations that are members of the Spanish Sports Association (ADESP), the club’s association informs in a statement.
With this training, the aim is to continue advancing in the professionalization of federations and the training of managers by sharing experiences related to innovative trends in the management and audiovisual world of sport.
Next Monday, April 4, the first course on ‘Content Generation’ will begin, focused on digital marketing, the generation of digital content and web content and their production and revitalization. The course already has 38 registered, of which 55% are women who will participate in the four sessions scheduled for the next 4, 5, 6 and 7 April.
In addition, next September the course ‘Innovative Trends in Management’ will begin, which aims to position LaLiga as a management model, from the centralized sale of television rights, to attracting sponsors, strategic alliances in the sports industry or the transition to the digital revolution in sport.
LaLiga, through its LaLigaSports project, promotes the professional, economic and human growth of the federations for their development and consolidation. In addition, through these courses, the experience of LaLiga is made available to Spanish sport, as well as its financial and human resources to reinforce the work that is being carried out.