The continuity of 'Iqoniq’As the main sponsor of Real for next season is up in the air. A few dates before the txuri urdin club makes known your official shirt for the next campaign, it is very possible that the elastic is born naked in relation to sponsorship in the chest. As published by the portal ‘2Playbook’ and MD was able to confirm, the continuity as ‘main sponsor’ of the Real of the sports content and entertainment platform is complicated. '2Playbook', in fact, went further and reported that 'Iqoniq’He would have already communicated to the Anoeta entity his decision not to continue linked to the Real shirt. As he could know MD the refusal is not yet final as they are in the midst of negotiating with the Monaco-based company, waiting to finalize the global agreement.
La Real signed with ‘Iqoniq’In September 2020 a sponsorship agreement for one season in exchange for 1.3 million euros. The contract included the conditions to extend this relationship for three more campaigns, something that is now being reformulated. On Anoeta They understand that there are many possibilities of remaining commercially linked to the ‘fan engagement’ technological platform, at least in aspects related to actions and content. Another issue is the sponsorship on the shirt, which everything indicates that the Real will have to renew.
Economic pothole in ‘Iqoniq’
The health crisis situation does not help companies maintain their advertising contributions to elite clubs either. And it is possible that in this way the Real, which also closed the doors to be sponsored by bookmakers, will also experience losses in fiscal year 20/21. The club budget
4.22 million revenue by way of sponsorship, 3.22 for stores, 3.42 by advertising Y 1.45 by others, for a total of 12.32 in the marketing heading. It is easy for many of those euros to get lost.
In recent months, information has also emerged suggesting that ‘Iqoniq’ is having problems for its product to take shape. Although in September 2020 appeared strongly and his name was associated with various clubs in the League, the Euroleague or even the Formula
1, teams like him Milan AC or the Zenith
from Saint Petersburg They have disappeared from their clientele and the founder of the company himself has admitted that they are going through an economic downturn. The fundamental objective of the company was the development of a social network in the form of a linked website and mobile application, with a follow-up of athletes and personalities and organizations from the world of sports and entertainment.
La Real has not found stability in its main sponsor in the last three years. After the scandalous break with ‘Qbao.com’ in 2018, due to accusations of fraud against its CEO, the removal of ‘Iqoniq'Now it would follow the one of'Goodball', Which in 2019 came to fill the gap of more than a year that occurred after the disappearance of'Qbao', But it only lasted a year
.