Kylian Mbappe witnessed last night, firsthand, the 2022 NBA Draft that crowned Paolo Banchero with the Orlando Magic’s number one. The French star of Paris Saint-Germain was the hidden card of the American leaguewhich announced an agreement with the striker’s content creation company, Zebra Valley, to create new digital content that can reach new audiences around the world.
The PSG player took photos with Adam Silver cAs if it were one more choice in the Draft and he also traveled to the ceremony with 15 boys and girls from your foundationwho had a unique opportunity to see the show and the NBA stars up close at the Barclays Center in Brooklyn, the scene of one of the most popular events on the league calendar.
“The strategic alliance between Zebra Valley and the NBA is a step towards unite football and basketball fans more creating premium content telling stories that matter,” Mbappé said of the deal. “We want to work with the NBA team to promote dialogue between communities and make cultural conversations more present.
George Aivazogloudirector of the league’s interaction with the fans in Europe and the Middle East, also explained the reasons for the alliance: “Drafting Kylian Mbappé talks about the global appeal of NBA basketball and the league’s convergence with the global soccer community and popular culture.”
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