MADRID 12 Dic. (EUROPA PRESS) –
Kumho Tire, one of the main tire manufacturers in the world, and the Association of Basketball Clubs (acb) announced this Thursday the signing of the agreement by which the company becomes an official supplier within the framework of the Endesa League, Copa del Rey, Endesa Super Cup and Endesa Mini Cup.
As indicated by the acb in a statement, with this collaboration, in force from the 2024-2025 season, Kumho Tire “aims to bring awareness of its brand to all basketball fans, one of the most exciting team sports in the world that treasures a great following and a long tradition in Spain, where the Endesa League is considered the most competitive national competition in Europe”.
The signing of the agreement was attended by Ricardo de Diego, Brand Director of acb, Namwook Jung, General Director of Kumho Tire for Spain and Portugal, and Jose Cha, Marketing Director of Kumho Tire for Spain and Portugal, who began the first The brand’s collaboration with basketball in Europe, which joins more than a decade as the official tire sponsor of the NBA.
“The importance of the agreement with an international brand of the prestige of Kumho Tire and its confidence in the acb as the first basketball property to bet on in Europe,” said De Diego, while Jung recalled that “basketball is a sport full of values among which the teamwork that each player performs in their position stands out. “That is a reflection of how we at Kumho Tire understand the relationship with our customers, partners with whom we do common work so that our tires equip the vehicles of more and more users,” he added.
This agreement between Kumho Tire and the acb includes the presence of the brand in the competition, as well as various on-site activation actions and collaborations on social networks, the association detailed.