Kubo busts the 'share'

Take Kubo faces his first year in the First Division step by step. He started as a substitute in Mallorca, but little by little he has been winning the position thanks to his talent and effort. On loan from Real Madrid, he has shown himself ready to play in the elite. He still has a job on the pitch, but in his native country he is already considered a superstar. So say the audience data in Japan. The young madridista devastates, leaving more than surprising data.

Real Madrid and Barcelona, two of the most followed teams worldwide, they don't overshadow Japanese talent. As revealed Iván Codina, director of LaLiga in Japan, eight of the ten most watched games of the championship this year are from Mallorca. The one that received the most spectators was, in fact, a Mallorca-Villarreal, in which Kubo exhibited himself with a goal and a great performance. Even the Classic did not get as much attention in the country.

“The impact has been very great. We are talking about that in the last three years, LaLiga had grown in the Japanese market and in the latter, with the Kubo effect, we have even managed to advance to the Premier League. This gives you an idea of ​​the impact it really has. It is very similar to the one we have with Wu Lei and Espanyol in China “, explains Iván Codina in the 'Que T'hi Jugues' of Cadena SER.

Kubo also devastates networks

In Japan they closely follow every movement that may affect their talented ward. Madrid had 293,000 followers on Twitter with their account in Japanese before the signing of Kubo was formalized. Although he has left on loan, in recent months the white club has increased its number of followers in almost 100,000. On the contrary, Barcelona signed Hiroki Abe, with the least name in the country. For this reason, their increase in 'followers' on the social network has not been such: it has gone from 252,000 to 296,000.

Regardless of the media impact, Iván Codina also wanted to analyze the sporting consequences of the Kubo movement last summer: “It has been a noticeable loss for Barcelona, ​​we are talking about a player trained at the club. Here in Asia there are many players with potential, but when they arrive in Europe they get lost along the way because they have a hard time acclimating to the conditions. Kubo, in this case, was already fully acclimatized. He is a boy with whom you speak and you realize that they have a more correct Catalan than yours. “

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Japan, an important commercial route for LaLiga

Iván Codina, in addition to talking about the Kubo effect, explained LaLiga's strategy in Japan: “It has about 130 million inhabitants. It is a very mature market where innovation has always been committed and we agree that it is a leading market in the continent. They have an inordinate passion for everything that the Spain brand is: they love culture, language, flamenco, cuisine and, of course, our football. It is very important for us and it is much easier to be able to sell our product. “

What's more, all this contributes to the search for sponsors, something that would be accentuated if Kubo takes the final step to stardom: “At the commercial level we are talking about a market that has enormous potential, with many world-leading companies in its sector and that makes them potential sponsors for LaLiga at some point. That is also very important for us when doing a business opportunity search. “