JW Anderson leaves the creative direction of the LVMH group after 11 years in command

Important changes for the LVMH group arrive. From Informalia We count on March 6 that, JW Anderson, who was for 11 years the creative director of Loewe, a brand owned by the French tycoon Bernard Arnault, left his post. Now, just over a week after this exclusive world, it is already official.

Anderson himself has confirmed the news in an Instagram post, confirming what the designer himself has implied in his networks, who had shared a first compilation video and, a few days later, a photo album of his arrival at the firm ago more than a decade ago. Meanwhile mystery, already waiting for the brand to react to this information, In this medium we were already counting what was coming. The designer born in Northern Ireland was preparing to devote himself to new projects.

For now, It is unknown who will replace it at the head of the most active and successful firm of the whole groupwhich has such iconic brands as Dior, Celine, Givenchy, Tiffany, Kenzo, Pucci, Fendi, the Moët & Chandon champagne, Moët Hennessy, Veuve Click, Zenith, Tag Heuer and the Sephora stores, among other international signatures in sales and prestige. However, some names sound to replace it, and among them is the marriage Lucie y Luke Meier, As we explained on March 13.

Loewe, by the hand of Jw Anderson, gave the surprise when this young man of great talent, who had collaborated with Prada, Uniqlo, Swarovski, versus or Topshop, was signed by the firm. At that time, Loewe was something like the Spanish “ugly duckling” of the LVMH group: a brand with a lot of history in Spain, but classic and limited to the Spanish and French market. For years, Loewe has maintained as counselors Jaime de Marichalar y Marisa de Bourbon.

However, Anderson surprised by capturing a young, transgressive and wealthy audience from around the worldincluding markets until then unattainable for Loewe, such as China, Korea or Japan. The new Madrid store, on Serrano Street, began registering long tails of young people with high purchasing power waiting for their turn to enter. In addition, the brand parties in Madrid were filled with influencers and alternative artists, an audience that until then was foreign to Loewe, traditionally preferred by a conservative and classic clientele.

Lucie and Luke Meier, possible substitutes

The firm has waited to present its product in Paris to confirm it but never, at any time, the official sources of the Maison consulted by Informalianeither in Madrid nor in the French capital, denied the news of the imminent abandonment. Now, the news has already confirmed, we point to the substitutes …And to the destination of the creator that Loewe leaves.

Among the names that sound to replace it are those of Lucie y Hatch dairy, Marriage of designers known for their work in Jil Sander from 2017 to the beginning of 2025. Lucie Meier is no stranger to the LVMH group, owner of Dior and Loewe. She has worked in Louis Vuitton and was Design Director of Christian Dior.

Her husband, Luke Meier, also has experience in Prêt-à-porter, such as Supreme, a reference in urban fashion. Everything is expected to be officially confirmed in the next two months, specifically in May, when Maria Grazia Chiuri he definitely says goodbye to Dior in Rome after presenting the firm’s cruise collection