José Pablo López fights for the producers of Sálvame to do the afternoons of La 1: TVE's pink turn

Last summer, TVE undertook an undisguised pink turn that now floods the public channel in the mornings, occupies several days of prime time, and begins to contaminate the weekends. They also tried fame in the afternoons, with the failed magazine Square, with Jordi González. And they tell us that Jose Pablo Lopez rehearse with the former producers of Save me a new attempt at an afternoon program for La 1 to which Elena Sanchez It has not just given the green light, as happened when the general director of Contents of RTVE tried to sign Belén Esteban and was vetoed by the interim president. He also wanted Jorge Javier Vázquez to move to La 1 but the one from Badalona still has a contract with Mediaset, in Fuencarral they want him to present Supervivientes and TVE cannot pay him the salary they pay him in the private sector without causing a national scandal. That does not mean that the owners of The TV Factory give up doing the afternoons Jose Pablo Lopez, even without Jorge Javier. With or without the philologist, the salvage of TVE continues and the turn towards fame is evident.

At the beginning of summer We announced in the first place that Jaime Cantizano was going to compete from the public channel against Susana Griso, Joaquín Prat and Alfonso Arús. The format is well made and works well. What we did not suspect is that months after its premiere, two fallen Mediaset stars would arrive on Mañaneros.

Behind these maneuvers there are two intentions: to gain the audience that Telecinco was losing after the cancellation of Save me and shelter the evicted stars of the La Fábrica de la Tele program, turned into martyrs after the purge of Jorge Javier Vázquez's troupe and the vetoes of characters like Rocío Carrasco. Now, in La 1 we find Rocío Jurado's daughter making buns with her first-born daughter. Maria Teresa Campos with Alba Carrillo. Feliciano López's ex, her own Have him or Lydia Lozano participate in various gatherings and spaces on TVE.

But the audience is turning its back on this change, since La Plaza de La 1 was withdrawn without even reaching two weeks on air; Bake Off: celebrities in the oven has had to be relocated and is light years away from Masterchef Celebrity's data; and DCorazón has had to be cut, as we said this Thursday, because it is plunging at midday on the weekend on La 1 to its worst historical data.

Baked celebrities

José Pablo López trusted in the resurrection of Bake Off: baked celebrities, despite the fact that not even in its previous versions on Cuatro or Prime Video did it stand out. The baking reality show led by Paula Vazquez It wanted to take over Thursday nights, but it failed in its attempt and has had to be relocated to Monday prime time, where it is far from leading. The public trusted in having better data and they spent the money of all Spaniards so that the production company could pay caches to people like the aforementioned Rocío Carrasco, Terelu Campos or Alba Carrillo and other famous people like Ana Boyer or her brother Julio Iglesias Jr. In addition, we have Toñi and Encarna Salazar (Azúcar Moreno), Yolanda Ramos, Manolo Sarriá, Julio Salinas, Patxi Salinas, Pablo Puyol, Blas Cantó or Marc Clotet.

The Plaza de La 1

Despite its disappointing numbers, Bake Off: celebrities in the oven exceeds 10% of share. Jordi González would have longed for a similar fact, who has been floundering around in the public eye for several months and has starred in two of the season's biggest failures: DCorazón and La Plaza de La 1. From this last space, an afternoon magazine that intended to compete against Sonsoles Ónega and Ana Rosa Quintana, 70 installments had been signed and only 8 were broadcast with a sad average audience share of 6.6%. González moderated talk shows such as Terelu Campos, Mariló Montero, Norma Duval, Judit Mascó, Inés Hernand, Celia Villalobos, Mar Saura, Mabel Lozano, Juncal Rivero, Marta Robles, Samanta Villar, Cristina Fernández, Silvia Tarragona, Ana Bernal-Triviño, Marta Nebot and Susana Uribarri.

“The head of originals at RTVE, Ana María Bordas, called me and told me that we had to talk about several projects. The most immediate was 'Lazos de sangre'. I was excited to return to TVE, which is where I started. I still have very good luck, my life has always been defined by good luck,” González said in El País without being aware that, as happened two decades ago, he was not going to taste the honeys of success on La 1.

RTVE assured that La Plaza de La 1 was going to be “a window open in the afternoons that seeks to entertain, accompany, excite and, why not, debate; but always with a smile.” But the window closed soon and the public corporation announced that the format was going to be relocated to the weekend, although this did not occur. Bad tongues flood the halls of the public channel and insist that José Pablo López, director of general content at RTVE, launched a self-produced magazine, which had no signs of working, to calm the waters before the unions, who were upset. because the morning slot had been handed over to external production with La Cometa TV to launch Mañaneros. This magazine led by Jaime Cantizano, at least, is passing after slightly taking advantage of the fall of Telecinco without Ana Rosa Quintana. Lydia Lozano, María Eugenia Yagüe, Pepa Jiménez, Diego Reinares and Alba Carrillo, omnipresent in the public, participate in this program.

DHeart

The big pink failure of TVE's La 1 is being DCorazón, which has lost more than 25% of the audience of the classic Corazón with more than double the budget. This space presented by Jordi González and Anne Igartiburu is failing. “I would have continued with Corazón always for half an hour. But I understand that it is also time to change,” said Igartiburu a few days ago, who has stopped content with reading the list to make way for videos and sharing the set with collaborators such as Carmen Lomana, Alba Carrillo or Terelu. The collapse of DCorazón, as we warned a few days ago, has caused the weekend News News in its midday edition to fall from second to third option in January. We will see if the reduction in hours, which goes from 90 to 60 minutes starting this weekend, serves as a tourniquet to stop the flight of spectators.

Hearings

Saturday January 6:

-Trip to the center of the TV (replay). 743,000 viewers and 9.9% share.

Sunday, January 7:

-Heart. 733,000 viewers and 8.1% share.

Saturday January 13:

-Heart. 747,000 and 8.6% share.

Sunday, January 14:

-Heart. 792,000 viewers and 8.4% share.

Saturday January 20:

-DCorazón (premiere). 409,000 and 6.1% share.

Sunday, January 21:

-DCorazón: 458,000 viewers and 6.5% share.

Saturday January 27

-DHeart. 410,000 viewers and 6.5% share (making possible the historical record for The Roulette of Luck on the weekend with 20.8%).

Sunday, January 28:

-DCorazón: 369,000 viewers and 5.4% (surpassed by networks such as La Sexta or Cuatro).

Back to Sálvame

José Pablo López's intention is to bring the 'Sálvame team' to RTVE. To do this, it opened the doors to a space endorsed by producer Óscar Cornejo, Late Xou, which could soon have a daily edition on La 2. This space led by Marc Giró interviewed a few weeks ago the protagonists of the traveling continuation of Sálvame , Every man for himself. And one of the guests, Belén Esteban, was on the verge of staying in the audience. Informalia told it: “Elena Sánchez has vetoed the signing of Belén Esteban which was already closed for number two after several weeks of negotiations. The operation was personally aborted by the head of the public channel. The president considers the hiring of Belén Esteban inconvenient and inopportune. He does not want to risk new criticism, he does not want to risk his position or his prestige.” José Pablo López's intention was for Belén Esteban to serve as a member of the jury for the new Dance as You Can, which is being recorded with a team made up of Álvaro Muñoz Escassi, Ana Guerra, Fabiola Martínez, Jaime Astrain, Lydia Lozano, Maestro Joao, Nicolás Vallejo-Nágera and Sabrina Salerno.

Esteban's veto upset his close friend, Jorge Javier Vázquez, who expressed his regret on his blog: “There is talk of the rescue of the state channel as something derogatory when if you make an entertainment program the most logical thing is to go to the Sálvame fishing ground. “They are safe values. But of course, how are we going to pay people like Belén with our taxes.” The one from Badalona assured that he would understand “that people would throw their hands up if she were signed to replace Carlos Franganillo, but I see it as very appropriate that Belén (Esteban) is in a dance competition.” “I want Belén on the La 1 dance program, on Maestros de la couture, and on MasterChef I want her as a judge. If we become purists, there will also be many chefs who say: 'It's enough that they always charge the same amount.' No to lifetime salaries. Although if it were up to me, to the purists who are giving it,” he added. What Jorge Javier didn't say is that these types of programs, with those characters, are given to us for free by private networks.