Jorge Javier’s solution after ‘improvising’ with Verónica Dulanto and Frank Blanco

The first step in remodeling the Telecinco grid has already been taken. Alberto CarulloMediaset’s new Content Director, has decided recover Ana Rosa Quintana for the mornings starting February 3. The presenter leaves the afternoons, where she has not obtained the expected data, and returns to the slot in which she was the leader for so many years. will live with The critical lookwhich will be broadcast before The AR program, y let’s seewhich will come later.

The challenge that Ana Rosa now faces is not minor because, as we have explainedbecause it must stop the growth of Susanna Griso in public mirror and also stand up to Silvia Intxaurrondo in La 1, where he gets very good data. Furthermore, we must not forget that TVE has deployed a plan to promote Mornings with collaborators from the previous stage of Mediaset, among them Alba Carrillo or Maestro Joao, now Benita.

Telecinco’s problems are many and come from all fronts, because this network’s schedule is full of leaks due to which its audience is leaving. The period that is worst right now is the afternoon, sunk in the unidigit with Jorge’s diary y TardeARwhich currently survives on Telecinco with Frank Blanco and Verónica Dulanto as presenters.

The choice of this couple It is only understood if Telecinco’s idea is to maintain TardeAR provisionally, waiting to find a more competitive project. The magazine has not worked with Ana Rosa, a heavyweight in communication, and it is not expected to do so with two lower-level presenters who until now have acted as summer substitutes for Emma García in Fiesta. Dulanto, who has been jumping from one program to another (It’s already noon, four a day, Time to timeyear-end galas…), now presented the last part of let’s see with Joaquín Prat; and Frank Blanco replaced Ana Rosa on Friday afternoons.

Jorge Javier, to the rescue of Telecinco afternoons?

But Telecinco needs a presenter and a powerful product, a plan that necessarily involves rescue Jorge Javier and make him return to the afternoons with an entertainment program (heart instead of the testimonies of his Diary) that leads you to relive your times in save me. If Carullo finally chooses to recover Jorge Javier with a magazine show, which would not be produced by Fabricantes, Mediaset will recover the true essence of the presenter and will once again have options to raise the disastrous data that Telecinco now obtains in the afternoon slot. A simple 10% would be a triumph for a chain that in the last month has become accustomed to moving between 7% and 8% at those times of the day.

Jorge Javier, furthermore, is the strongest weapon when it comes to competing with a Sonsoles Ónega who was shocked yesterday when she found out about Ana Rosa’s afternoon march. The one who was his boss is leaving, but Sonsoles knows that a presenter who has enough capacity to fight for an audience that until now has had to decide between two similar magazines and much more classic than they were could return. Save me. And this despite the fact that Ónega’s program has tried to be more casual in recent times, taking advantage of some collaborators, such as Pilar Vidal, who have taken a step forward and have become protagonists telling their personal stories that they have shared with the audience. This turn has not gone badly for him, because And now Sonsoles has distanced himself from TardeAR.

Sonsoles and the entry of Marc Giró into the afternoon equation

On the other hand, Mediaset is aware that something is moving on television and knows that the save methe one who now does Not even if we wereyou can jump to TVE at any time and skip the afternoons. If that happens, only Jorge Javier can compete against his former collaborators (viewers will have to choose between the host of the old program and the talk shows they saw on Telecinco). In fact, the team Not even if we were He has maintained an elegant respect for Jorge Javier since Canal Quickie and has been one of the few figures from the ‘front chain’ who have not been ‘touched’. For them, of course, it would be very different to compete against Jorge Javier from TVE than to have done so against Ana Rosa, with whom they have a very bad relationship.

The idea of ​​TVE is that the collaborators of La 1 land on the public channel with a show that may have Marc Giró as presenter. The communicator, a rising value in the corporation, is a true showman and has the ability to deal with all types of talkers and guests. He knows how to improvise and laugh at the most light-hearted topics and seriously address the most transcendental issues, just like Jorge Javier does, qualities that make Marc Giró an object of desire for any channel… even for Mediaset.

Until there are new movements, Telecinco will maintain TardeARproduced by Unicorn, as before. But the chain is forced to make decisions, and better sooner and later. He already worked at the end of 2024 with other production companies in search of new programs for the afternoons, although in that case what was sought was a replacement for Jorge’s diary. On the table were projects from Mandarina and Secuoya, under the direction of Raúl Prieto (another former member of Sálvame). Likewise, we must remember that Cuarzo was left without its piece of cake when Mediaset struck down Such is lifewith Sandra Barneda and César Muñoz, a program that Telecinco now misses, at least to cover this provisional situation.