“The issue of Athletic’s income is very simple. Here we have the fees for members and subscribers, television rights and competitions, with a very important variability depending on sporting success, marketing and advertising. We are going to present a series of innovative initiatives to squeeze commercial income and to squeeze sporting successes. Win, win and win on the pitch”
Lorea Aristizabal, in addition to talking about income, also clarified that “of the total costs of Athletic, 65% comes from the salary of the first team. What happened? Revenues without Europe have decreased and costs have been increasing. We have misaligned income and expenses and a review is required to achieve its alignment with sporting successes, a review that takes time “
This member of Ricardo Barkala’s squad indicated that “we are one of the most solvent clubs in the League and in Europe and we are in a solid starting position; but if there is no Europe, if there are no sporting successes, it is a backpack that is being emptied. We are in time to take the reins to change the economic model and break inertia”.
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