Freixa announces a sponsorship agreement for the shirt for 60 million

Toni Freixa accelerates in the final stretch of the campaign. The candidate announced that he has reached an agreement with a company that would contribute to the club 60 million euros for sponsoring the Barcelona shirt from the 22-23 season.

“We are in very early discussions with a possible shirt sponsor from season 22-23 that would pay 60 million per season, the world's highest sponsorship of football, which together with the 250 million for Barça Corporate will mean we recover income. The t-shirt company is a investment fund based in Hong Kong and with presence in Silicon Valley. It offers us an agreement in which it does not ask for exclusivity, so we can put more publicity up our sleeve and that would free us from not wearing it at home matches, “Freixa declared at a press conference.

According to ‘La Vanguardia’, the company is Hong Kong DSDAQ, Platform of digital assets (cryptocurrencies), which has among its main shareholders a Silicon Valley investment fund called DraperDragon Innovation Fund III.

The candidate complained about what in his opinion is a media vacuum: “I just heard on a public station an interview with a candidate where he was only asked about another candidate. We do not exist. And in the subsequent gathering, the same. They don't even mention us, there are media speakers interested in focus on just two nominations, but the partner knows what there is and realizes this. “

To add more salt to the debate on names, Freixa also acknowledged that “of course we have spoken with Jordi Cruyff, as with all relevant people that have been used in this campaign. We do not use his name because he is in another club and we understand, as others have not done, that his figure deserves respect “.

Regarding Barçagate, he stated that “the entry of the police into the club was broadcast by the media, who were warned, it was a performance that pursued a purpose. I do not judge the facts or distrust justice, nor the presumption of innocence. But let this come out in the middle of the campaign … the partner cannot be fooled. There is a perverse environment that wants to point out to me as a continuist, which responds to a desire to present the elections as a matter of two. “

The candidate celebrated the success of the men's team in the Cup semi-final comeback against Sevilla, which he considered fair “because Barça was much superior without the referee influencing it at all“and the women's victory in the Champions League.