Figo, from soccer star to running a fashion firm: LF is the name of his new men’s brand

Figo He left football in 2009, and since then his priorities have been family and business. Now the Portuguese announces a new success in the second: he has just launched his own clothing brand.

LF is the name of this new luxury firm, in collaboration with Luxury Fashion. Both have started working on this ‘high-end brand dedicated to the contemporary, sporty, elegant and at the same time sophisticated man, ranging from travel clothing to sportswear, including what we call new chicwear, a term that perfectly frames our inspiration’. as explained in the recently opened online store.

About the project, Figo has published on his IG: “Here you find passion, elegance, style, strength. A team of young and creative people. LF is much more than a brand, it is a family. We work in harmony, with passion and joy to deliver excitement and positivity.”

Another aspect to highlight of this new firm is the important role played by the sustainability in her. Respect for the environment and, therefore, people, has been the key for Figo to venture into the world of fashion.