MADRID, 22 Nov. (EUROPA PRESS) –
At the start of the World Cup in Qatar, FIFA has launched the ‘Football unites the world’ campaign together with stars of the current football scene such as Cristiano Ronaldo, Leo Messi, Karim Benzema or Neymar, as well as legends of this sport, such as Didier Drogba or Emmanuel Petit, with the aim of “promoting and highlighting” the “fight against discrimination, sustainability and education”.
Hassan Al-Haydos, Alisson Becker, Karim Benzema, Lucy Bronze, Didier Drogba, Giulia Gwinn, Kaká, Robert Lewandowski, Carli Lloyd, Édouard Mendy, Lionel Messi, Neymar, Emmanuel Petit and Cristiano Ronaldo have contributed to the launch videos highlighting hope, joy and passion, “characteristics of the most global sport before a tournament that will be followed by more than five billion people around the world”.
In a statement issued by FIFA, its president, Gianni Infantino, assured that “soccer unites people like nothing else. “The World Cup will be a celebration of that unity and passion for the sport that we love so much,” he said.
Under the umbrella of Football Unites the World, FIFA will partner with a number of international partners and organizations to “promote and highlight” causes such as anti-discrimination, sustainability and education during the World Cup.
“While football is and must be our main focus, the World Cup is also about values and causes that extend well beyond the pitch and we are delighted that football stars past and present have joined us to promote and highlight these themes, which also unite the whole world,” added Infantino.
Finally, the president explained that this campaign aims to “celebrate football” through videos starring the footballers, although they also want fans “to be part” of this “global celebration”. “We are inviting fans from all over the world to show their passion for soccer on social media, and in doing so set an example of how soccer unites the world,” he concluded.