Fernando Alonso lights palm tree like this dressed

From donning the green suit in the colours of the Aston Martin Formula 1 team to sporting comfortable overshirts with mesh details, breathable merino wool knit T-shirts or silk cotton polo shirts. Fernando Alonso becomes a model for a day.

Facing the Fall/Winter 2024 seasonat the company BOSS has just presented its first men’s collection in collaboration with the car manufacturer Aston Martin. This new collection marks the first collaboration with the luxury sports car brand, drawing inspiration from the designers of both brands and the Aston Martin model catalogue. In the future, the collaboration will offer two collections per year.

This first BOSS x Aston Martin collection is inspired by the heritage of the British car manufacturer and the timeless elegance of the BOSS aesthetic, offering a style for every day and momentA lifestyle wardrobe has been created that combines quality garments with high-performance materials.

The elements of the collection reflect the interiors of the models Aston Martin, including quilted leather seats. Garment details such as zip pulls, lace ends and snap buttons are inspired by the finishes of high-performance vehicles.

Also Lightweight materials have been incorporated into the collection which are prevalent in sports car design, including the use of sealed seams carbon fiber.

Fernando Alonso, a luxury model

As an official Aston Martin F1 driver and ambassador for the BOSS brand, Fernando Alonso has been the chosen to present this collectionand has done so in a photo shoot and in this video. She is the face of the new campaign with her dynamic and elegant style.

The clothes worn by the pilot, who has been in a relationship with journalist Melissa Jiménez for a few months, have been made with high quality fabricssuch as the superfine merino wool jersey and a combination of carbon fibre and denim cotton. The colours on offer include white, pale grey, opal green and dark mink.

The BOSS x Aston Martin collection is now available in Boss, in stores and through wholesale partners.