Exclusive: Jorge Javier steals part of TardeAR from Ana Rosa: the favor of the prodigal son to his partner

Mediaset has gotten serious with her evening grid and has decided the obvious: to give back a piece of the afternoons every day to Jorge Javier Vazquezthe presenter who gets the most audience, thanks to his very personal style, to the fact that his manners are still the Telecinco brand, the one that attracts its clientele, and to a stratospheric, infallible format, the complete opposite of that monstrosity to forget baptized as Chinese Stories. We are talking about the same individual who a year ago came out sick and went home on sick leave, heading the list of those whom his House had designated as gulfs apandadores of trash TV, and all because the bosses and strategists of the audiovisual giant, then chaired by Borja Prado Eulate, had decided that the figures that represented the era of Paolo Vasile. The excuse for blowing up Vasile was that one of his great achievements, that is, Save me, its universes, its creators, producers and puppets, were gradually losing their audience. But once they killed the Roman to bring in the Sicilian, the new boss had to be given reasons and act out the farce that we were facing a change to save the image: today we have heart or reality shows tomorrow, afternoon, early morning and weekends and the The rest of the grille is basically the same, with some face changes.

But Italians understand even better than Americans about putting dollars into dollars. In God We Trust because they are good businessmen and the God who guides their decisions is called income statement. Atresmedia is winning the game and they, who earn a lot of money, cannot bear to earn a little less so that Planeta and Agostini earn a little more. So Salem lets us go back to being ordinary and foul-mouthed. And he does like Groucho Marx: he takes his principles and if they don’t work he has others: the code of ethics is shoved up Palermo’s assjust like the prohibition of talking about politics in the afternoons, a time in which Ana Rosa, logically, makes some editorials antisanchistas very applauded at least according to this Wednesday’s audience data (he beat Sonsoles), but passing through the Victory arch the indications that his beloved Alessandro (not Lequio, but the CEO of Mediaset Spain) explained in his interview to The country, when he said black on white Borja Prado was no longer in charge at Mediaset and threatened to prohibit Ana Rosa from talking about politics in the afternoons.

A little more than a year has passed since that was enacted. ethical code that anticipated Telecinco’s intentions (they wanted to be Antena 3) to dismantle the essence of the universe Save me. And now it turns out that Mediaset’s great plan is to name a philologist as a prodigal son rojo y fagot that it’s called Jorge Javier Vazquez. Every Thursday he hosts the main gala of survivors, the great hit from Telecinco, being rara avis the successes at a time when the main Berlusconi network in Spain is unable to carry out its new programming (which is basically the same). Last Friday, the great star of the extinct Save me and its derivatives attended as an interviewee DeViernes, he prime time substitute for the missing DeLuxe, and catapulted the audience of the format produced by Mandarina and presented by Santi Acosta and Beatriz Archidona.

But as we anticipated in this digital, Jorge Javier’s return to Telecinco afternoons smacks of a retreat in Mediaset’s strategy and hides another objective. David Saiz explains it very well: “This maneuver has a lot of backwards and also smacks of strategy with a second objective: to erode the new Save me. Because Jorge Javier could compete against his former colleagues who have been on YouTube for days and who will appear on TEN openly on June 3. What better decision than to put Vázquez in the afternoons so that Ni que fuerámos does not manage to attract the nostalgic audience of Sálvame? But there is more:

Ana Rosa has the opportunity to increase her audience and consolidate the bypass of Sonsoles

Now we also know that Jorge Javier is not only going to gobble up Sandra Barneda and company (who were doing well) but will steal half an hour from Ana Rosa Quintana, as we have been able to confirm exclusively. A great favor for Usera’s communicator. Therefore, since the end of June, Jorge Javier will be there every afternoon after the news, around 4, but he will extend his testimonies and what they throw at him (this is known as how it starts) for an hour and a half; that is, until 5:30 p.m. That means TardeAr will not start until that time, going on to compete almost face to face against Sonsoles Onega. And this happens before the end of the season. Perhaps to test behavior and take notes to make more definitive decisions in September.