Espanyol, a profitable investment off the field

The Spanish It is not only a machine to win games, score points and score goals, a triad that will lead you, sooner rather than later, to certify your promotion to First division, the goal of the season. Their numbers off the field are also impressive, taking into account the visibility that the best set of players has had. LaLiga SmartBank, a giant of the stature of Real Madrid or Barcelona in the silver division.

According to a study by Nielsen Sports and LaLiga, which assesses the impact on the media of the biggest sponsors of the 20 clubs based on their visibility in stadiums, clothing, press rooms or training fields, among others, the Spanish generated 48 million return on economic investment through the media impact of the four main sponsors of the club, which are Idsports, Riviera Maya, Kelme and Innjoo.

All this means that for every euro that a sponsor invests in RCD Espanyol, the return is between the three and the seven euros. The club also highlights that “this season, despite the unique situation posed by empty stadiums, the numbers continue to add profitability.” According to the same report, in the middle of the season, supports such as the front of the jersey or the second row perimeter of the RCDE Stadium have improved their economic performance to represent 60.69% of the return on investment of club sponsors, 13 percentage points more than in the previous season.

After relegation, Espanyol, as in all games, reduced its income from sponsors as stipulated in the contracts. With the imminent return to the First Division, it is expected that, once again, they will reach levels before the pandemic and the passage through Europe in the 2019-20 season.