50 bars and restaurants participate in the Ruta de la Tapa of #ElClásicoEnMadrid
The Plaza de Callao will be the nerve center, where fans and families will participate in interactive sports activities
MADRID, 15 Mar. (EUROPA PRESS) –
The LaLiga Santander Clasico, which will face Real Madrid and FC Barcelona next Sunday at the Santiago Bernabéu, will take place from March 17 to 20 throughout the city of Madrid, with activities for fans from the Ruta de la Tapa to the distribution of Corpóreos in different representative points of the capital and multiple activities in the Plaza de Callao.
The website https://www.laliga.com/partidazos/el-clasico#madrid has information so that fans can find out about the actions that will take place in Plaza de Callao, where interactive sports activities will be carried out for the whole family, such as a goal with speed measurement and lighting in the color of the team.
The activation will have a giant screen on which audiovisual content will be shown, a ‘social wall’ with follow-up of the publications of fans on social networks around the world and the ranking of the activities that will take place in the space.
In addition, LaLiga ambassadors, influencers and artists such as Mark Ríos (Mr Dripping) will visit the Plaza during the Plaza’s activation time, from this Thursday 17th, starting at 5:00 p.m., until Sunday at 7:00 p.m. hours.
The Ruta de la Tapa intends to continue supporting the hospitality sector with the participation of 50 bars and restaurants that will offer their most “classic” tapa or a new creation that mixes the flavors of Madrid and Barcelona.
On the website https://www.laliga.com/partidazos/el-clasico#madrid, fans can download the route and consult all the affiliated venues, as well as their tapas. Once at the bar you will find coasters and posters with a QR code that will invite you to upload your photos to social networks with the hashtag #ElClásicoEnMadrid to appear on the giant screen in Plaza de Callao.
Likewise, LaLiga is going to distribute a series of ‘Corpóreos’, figures in relief of different sizes and compositions, in representative places of the city, combining characteristic elements of Madrid and football, so that #ElClásico is lived throughout Madrid and the fans They can take the opportunity to take their photos with them.
Thus a ‘Puerta de Alcalá’ will be installed in the Plaza de Isabel II; the ‘Puerta del Sol’ will ‘travel’ to Génova Street; a ‘Bola-chulapo’, to Serrano; the ‘Bear and Madroño’ will move to the Metropolis Building on Gran Vía; a ‘Corpóreo ElClásico’ will be located in the Plaza de Callao; and a ‘Metro Goal’, in the Plaza de Lima, next to the Santiago Bernabéu.