MANCHESTER (UNITED KINGDOM), July 8 (EUROPA PRESS) –
DXC Technology and Manchester United have signed a multi-year collaboration agreement whereby the English club will rely on DXC technology to transform its operations and enhance the football experience for fans around the world, the technology company said in a statement. .
In this way, DXC will become the main partner of Manchester United and will focus on the digital transformation and innovation of the club. As the official shirt sleeve sponsor, DXC will have a global presence on home, away and third kit shirts. DXC will also become a partner in the Manchester United Foundation, assisting in its care of the community.
“We are proud to welcome DXC as our premier partner for digital transformation, Manchester United Foundation and shirt sleeve sponsorship in this exciting new era for the club,” said Victoria Timpson, CEO of Alliances and Manchester United associations.
As one of the world’s most recognizable football clubs, Manchester United will work with DXC to become more data-driven and optimize its digital offer to fans, helping to improve the way they engage and interact with the club.
“Through this partnership, Manchester United is turning to DXC for its expertise in business transformation, as it strives to attract fans and inspire young people. Whether it’s running one of the most popular and successful sports teams in the world, or transforming the business for Fortune 500 organisations, Manchester United and DXC are experts in leading mission critical activities. We are united to deliver excellence,” said Chris Drumgoole, Chief Operating Officer of DXC Technology.
The deal, which begins this July, includes the development of Manchester United’s digital presence, including the club’s website and media platforms, bringing together a global community of 1.1 billion fans.
DXC will now manage the Manchester United app, which has users in 214 global territories and is the most downloaded sports app in 68 global markets. For example, DXC will streamline analytics helping the club deliver a more personalized experience to fans across the club’s digital channels.
DRIVEN BY DATA
With its engineering and data analytics expertise, DXC will help Manchester United harness the power of data from across the club to improve the fan experience and certain business operations. In a first step, DXC and United will have a new platform that will aggregate the data and offer new information for strategic planning and business performance.
DXC will also become the presenting partner of the Manchester United Foundation. The association will focus on how technology can have a positive impact on people, the environment and society, working together to educate and inspire a new generation of STEM students, through digital workshops, programs and face-to-face seminars.
DXC and Manchester United will work together to establish a digital vision and strategy that helps the club benefit from powerful emerging technologies while preparing for future opportunities. For example, DXC will work with the Man Utd Academy to support technical staff with data analysis, tracking and reporting technologies.
SHIRT SLEEVE SPONSOR
As the official shirt sleeve sponsor for the 2022-23 season, DXC will be visible on the club’s home, away and third kits, for men’s, women’s and youth teams, with global brand exposure in front of the growing global football audience.
DXC joins Teamviewer and adidas as title sponsors of the new kit, which will be unveiled in the coming days. “DXC’s technology expertise will help put Manchester United at the forefront of digital transformation, providing efficient ways of working and exciting new opportunities to engage with fans. The possibilities are endless and we look forward to working with DXC on our future offerings.” digital,” added Victoria Timpson.