Dua Lipa, new image of ‘Porsche’: “a sum of seven figures” to close the deal

Singer, model, influencer and actress. The London pop diva turns everything she touches to gold. After endless successes in the market, Dua Lipa embarks on a new adventure: becoming the new face of Porsche.

the singer of New RulesThe 27-year-old, who has previously promoted the exclusive Jaguar car brand, becomes the face of the Porsche firm: the well-known sports car firm.

In this life everything has a price and more if you are one of the musical icons, which is most traded within the industry. Therefore, Dua has agreed to be the new face of the car brand Ferdinand. The reason for this campaign: “A sum of seven figures” to close the deal.

“Dua Lipa is one of the most popular faces in music right now and he’s a musical star. He has great brand appeal and Porsche offered him a seven-figure package, which he couldn’t refuse,” says a source. The Sun.

Likewise, the English media point out that the singer began working with Jaguar in 2018, “but when Porsche knocked on the door it was an exciting offer for her. She is eager to get involved. Right now, she is a real ‘tour de force‘ and there is nothing that can resist it,” they reveal.

his trajectory

Inspired by singers like Pink y Nelly Furtado, the singer Dua Lipa started in the world of music by uploading covers to YouTube. Moving to London after living in Kosovo with her family, the now-singer worked as a waitress to pay for her first recordings. It wasn’t until 2013 that she landed her first recording contract.

One of his first songs Hotter than Hell, placed her on the radar of Warner Music Group, the record company that signed the singer in the summer of 2015. Eight years later, and with the odd success in between, Dua Lipa is taking the music industry by storm, with 44 million views on her latest single. Dance the Night.