MADRID 19 Dic. (EUROPA PRESS) –
‘Decathlon’, the reference brand in the world of sports, welcomes Christmas with its campaign ‘Gifts are made for playing’, which invites us to change the perspective on Christmas presents, forgetting the ‘most boring’ classics to choose sports equipment and offer fun and memorable moments.
This company initiative has Jesús Calleja as the protagonist and an omnichannel strategy designed to reach all Spanish homes. Thus, the campaign, adapted to the Spanish market by the creative agency ‘Fuego Camina Conmigo’ and based on the global concept developed by ‘Ogilvy International’, plays with trompe-l’oeil from typical Christmas advertisements which it turns around to introduce sport.
“A creativity that seeks to connect with families and sports lovers by celebrating the experience of playing with gifts, something in line with the brand’s positioning, verbalized in its claim ‘Ready to play?’ (‘Ready to play?’)”, indicate from ‘Decathlon’.
The television spot, starring the popular adventurer Jesús Calleja, heads a 360º strategy that includes actions on television, outdoor formats, events, activations at the point of sale and social networks, highlighting collaborations with ‘influencers’ such as Mery Caldas, who It will energize street interviews and surprises for the public, bringing the brand even closer to its customers.
Furthermore, as part of this campaign, ‘Decathlon’ will organize free sporting events in shopping centers in Madrid and Barcelona so that families and friends can enjoy unique experiences in a Christmas setting and try a selection of products designed to continue practicing sports. in 2025. Both events will be open and designed for all audiences, offering interactive activities and product demonstrations in a festive atmosphere.
Thus, anyone can come between 10:00 and 20:30 to the CC La Vaguada in Madrid next Saturday, December 21 or to the CC L’Illa Diagonal in Barcelona on Saturday, January 4, where they can experience such fun and varied activities ‘Cyclings Session’, ‘Speed Matches’ for football or basketball, ‘Open Space’ to test any product or ‘Fitness Sessions’ with Rubén García, company ambassador.
“At ‘Decathlon’, we know that finding the perfect gift at Christmas can be quite a challenge, but if you give sports as a gift, you are offering much more than a gift, you are sharing fun-filled moments, promoting healthy habits and creating memories that will last all year. year. With this campaign together with Jesús Calleja, we want to inspire you to be ‘Ready To Play’, because giving the gift of sport is giving the gift of happiness and entertainment time with your loved ones,” says Francesca Musacchio, Chief Marketing Officer at ‘Decathlon Spain’.