Cristiano Ronaldo, the Berlusconi of Portugal: buy a communication group that he vetoed years ago

In the final stretch of his career as a professional athlete, the Portuguese star diversifies his investments and after gyms, hair clinics and even his own underwear and perfume firms, Cristiano Ronaldo He has put his eye on the media. And not to anyone: to one whose relationship in recent years has not been particularly good.

Is about COFINA, one of the most important audiovisual empires in Portugal. According to OK Dailythe former Real Madrid striker has acquired 30% of a group for which, as we said, he has never felt much sympathy: from vetoing them at a press conference to throwing the microphone of one of his reporters into a lake.

The group had been looking for investors for months and Luis Santana, CEO of the group, is delighted with the new signing: “Having Cristiano with us, the best footballer in history, a unique athlete who projects values ​​such as demand, rigor, work and resilience, it is an honor”.

The Portuguese media are now theorizing about Cristiano’s intentions at the head of COFINA, from protecting his public image to giving work to family and friends or turning it into the definitive springboard of Georgina in the world of fashion and luxury. The group includes newspapers such as Metro and Jornal de Negócios, magazines such as TV Guide or Vogue, and different television channels, such as Correio da Manhã.