Coup on the table of the new Mediaset dome: Sálvame grows (for now) and Gálvez and Aramendi fall

They’re trying everything but Telecinco He still hasn’t found the formula, not just to recover his lost leadership, but to at least shorten the enormous distance that Antena 3 brings them every day. Since they bet on all or nothing with Rocio Carrasco and his docudrama, almost everything has gone wrong in Mediaset. The Vasile era is over and the successors of the Roman begin to execute decisions. This week the cleaning begins and the afternoon contests begin loading: Save me it grows back.

The Achilles heel of the Fuencarral chain continues to be the afternoons. The audience leak has been through Save me and that is why they are attacking the problem there. The intention that is handled in the short or medium term is to kill the program that they present, among others, Jorge Javier Vázquez, to give a new air to the grill but, for the moment, there is no way.

A few months ago they tried it with the soap opera Passion of Hawks and it didn’t work, and later with the successful Woman-fragranced coffee; and neither. Now the same thing happens to them with the two contests they bet on: 25 words y Chain reaction, presented by Christian Galvez e Ion Aramendi respectively. Nothing at all. New trigger in the afternoons of Telecinco.

As you may have learned Informalia, Mediaset’s new management has already made a decision regarding these contests. In just a couple of weeks, they will be struck down in the evenings. So, until they find another solution, which could be a new format, Save me It will again extend its schedule until 9:00 p.m., hours giving way to the battered newscast of Piqueras, which lives humiliated seeing rickety audience ratings since it lost Pass word as shield. There are days that vincent valles more than doubles, and is often third choice, behind the Newscast from La 1.

At the moment, it is the solution that the Fuencarral chain will try to stop the drop in share points that has followed them in 2022, where not one of the formats that they have released has obtained the expected results.

25 words it achieved an 11.5% share on the day it was released, and even so it did not surpass its competitors: And now Sonsoles (Antenna 3) and The hunter (La 1) but it has also been deflating and is now below 8%. In case of Chain reaction it is even worse, because it is directly confronted with Pass word, the most watched program every day. At its premiere, Aramendi’s program scored just a 7.5% audience share and on January 4 it had 5.3%. He loses even with Four. In an attempt to save the format, they have done an experiment in the Access prime but neither. So things, if nothing changes, in a couple of weeks they will disappear from the grid.

The afternoons are the worst of the many headaches for Telecinco. His bleeding in the audience has also affected the News, which has seen how the Antena 3 man with Vicente Vallés in front has passed him on the right. And that worries in the chain. Because having the audience of the news is having the power to send the political message that interests you to the greatest number of people possible and that allows you to be able to wink at the government of the day or tickle it.

Telecinco desperately seeks to find a solution to the problem it has and which is getting worse as time goes by. In addition, they know that if they don’t hurry, Antena 3 is going to try to attack another time slot. With Pass word The slot from 8:00 p.m. to 9:00 p.m. is guaranteed. With And now Sonsoles (from 7:00 p.m. to 8:00 p.m.) have increased the audience they had with Boom, and it probably won’t take long for them to decide to start earlier to try to get a little more audience for Sálvame. The Fuencarral chain has to do something now.