Cofares places its white brand Farline leader in its market

The leading distributor in Spain has achieved that its white label enjoys the same title in its particular market. According to the data of the consultancy Iqvia, Farline has obtained 39% of the market share after experiencing an annual growth of 16%.

The own brand of the Cofares Group, Farline, closed 2019 reaching the market leadership of pharmaceutical distribution own brands by achieving 39% of the market share in December, according to data from the Evolution of Own Brands Market study by the consulting firm Iqvia. This record figure is consolidated after a growth of 16% compared to the same month of the previous year.

The distributor has six lines of its own brand, facilitating access to all types of health and wellness products

With this data from Cofares they are proud of the evolution of their brand and highlight that they have managed to “give the sorpasso” to the until now sales leader in this market: Acofar. In fact, and according to the data of the work done by Iqvia, in October there was a technical tie in the market share between both white brands but the upward trend of Cofares has caused the difference to grow at the end of the year to stand at 2.3%. Together with Farline and Acofar, they close the market in this analysis Interaphotek (15.4%) and Alvita (8.8%), the first one also reaped a good annual growth, 4.8%. “This data represents a milestone in the history of Farline, conquered thanks to the trust that the Cooperative's partners place in the brand every day, characterized by providing high quality products at competitive prices,” they say from Cofares.

Under the Farline and Aposán brands, the distributor has six lines of its own brand: Farline, cosmetic products, body hygiene, facial care, hair, oral and sun protection; Farline Activity; Farline Farma; Farline Optics, Farline Complementos and Aposán. “The own brand represents a great opportunity for the pharmacy and together with the pharmaceutical council facilitates the population's access to all kinds of products aimed at health care and well-being. In the case of Farline, its dermocosmetic range is especially valued by customers, “says the CEO of Cofares, José Luis Sanz.