Business revolution of María Pombo, her husband and her sister: reversal of strategies

Maria and Marta Pombotwo of the most influential figures on social networks in Spain, face a 2025 full of changes and new projects. Both sisters, leaders in the field of influencers and pioneers in converting their digital popularity into successful businesses, have decided to take a strategic turn in their professional careers. This change comes at a key moment in their lives, marked by their family responsibilities and the need to reorder priorities. Between the two of them, they have five children under the age of four, which has influenced their decisions to close stages and open new doors.

Goodbye to Tipi Tent, your first business project

One of the most significant movements of this strategic change was the separation of the Pombo sisters from Tipi Tent, the fashion brand with which they began their business journey. Founded together with other partners, including Luis Giménez, Marta Pombo’s first husband, this company represented a source of personal and professional satisfaction for years. However, both sisters had long lost interest in the project. According to close sources, they no longer felt identified with the product or the direction of the brand.

Luis Gimenezwho remained the sole administrator of Tipi Tent, has continued to manage the company after the sisters left in the summer of 2024. Despite the professional separation, María and Marta maintained a cordial relationship with their former partner, occasionally helping him in promotion of products that were still in stock. This decision, especially for Marta, also meant closing a personal chapter, consolidating her new life with her husband Luis Zamalloa and her three daughters.

María Pombo: leaving ‘Name the Brand’ behind

María Pombo has also decided to take an important step in her business life. Sources close to the influencer confirmed exclusively to ¡HOLA! who has been evaluating his departure from Name the Brand for a year, another fashion brand that he founded with great enthusiasm and that was key in his career. Although for years the firm was an essential part of her image, María no longer feels involved in the management or emotionally linked to the project.

In a context in which the influencer seeks to diversify her career and commit to new initiatives, this decision marks a turning point. Leaving Name the Brand behind also means, at least temporarily, saying goodbye to the world of fashion as a businesswoman, to focus on projects that she considers more aligned with her current interests.

Vertical Content Creators: María Pombo’s new professional approach

One of the pillars in which María is most focused currently is her role as a partner at Vertical Content Creators, an agency dedicated to the representation of influencers. This subsidiary of Vertical Group, founded by brothers Marc and Álex Márquez together with Jaime Martínez Recasens, represents a natural evolution in María’s career. After leaving behind the agency that accompanied her in her first steps as an influencer, María has opted to lead this new project together with a team that includes personalities such as María Martín de Pozuelo.

This movement not only reinforces her role as a businesswoman in the field of social networks, but also consolidates her position as one of the most influential influencers in Spain.

La Martinuca: success in the gastronomic sector

Another of María Pombo’s great business bets is The Martinucaa home-delivered potato omelette business that he runs with his friends Adrián González Morales and Natinat Coll. This project, born from his passion for gastronomy and in honor of his son Martín, has experienced impressive growth. According to data from the Commercial Registry, in 2023 La Martinuca had a turnover of more than 1.7 million euros, a spectacular increase compared to the 200,000 euros in previous years.

The success of this business highlights María’s ability to diversify her business career beyond the field of fashion and social networks, also consolidating herself in the hospitality sector.

Flipeat and other projects from the past

Among the projects that María has left behind stands out: Flippeata restaurant reservation and menu consultation app. This was his first introduction to the world of hospitality, but the experience was brief. He announced his departure from the project some time ago, focusing on initiatives more related to his personal interests.

Flippeat It was an experience that demonstrated the Pombo sisters’ natural inclination to undertake new and challenging areas, although not all projects have been consolidated with the same strength.

What to expect in 2025?

The year 2025 is presented as a period of transformation for the Pombo sisters, with significant changes both professionally and personally. In Marta’s case, she is focused on her family and on less ambitious projects that allow her to balance her personal life with her work activities. For María, 2025 will be the year to consolidate her role at Vertical Content Creators and continue promoting the success of La Martinuca.

In addition, both continue to participate in audiovisual projects such as the documentary they star in on Prime Video, whose new season promises to maintain the interest of their loyal audience.

In this process of reinvention, the Pombo have demonstrated their ability to adapt to circumstances and prioritize what really matters, an inspiring example for all those who follow them. María and Marta’s business revolution, with the support of Pablo Castellanohusband of María, and Luis Zamalloa, husband of Marta, is not only an example of their strategic vision, but also of the balance they seek between their careers and their family life.

The future for the Pombos is promising, and their millions of followers will be attentive to every step they take in this new chapter of their lives.