between 30,000 and 40,000 euros per month

Victoria Federica is an enigma that some of them fascinate while others despise her for what she represents. In it two seemingly opposite worlds coexist: the solemnity of the monarchy and the spontaneity of social networks. His life is a reflection of modern times, where the lineage no longer guarantees automatic respect, but does provide a platform to reinvent itself. While her detractors criticize her lifestyle, she goes ahead, aware that, where appropriate, fame is both a privilege and a business. In the background, Victoria Federica has understood something that many other real figures have failed to manage: in the 21st century, the crown is not carried in the head, but in the likes.

Nor the generous salary of Infanta Elena at the Mapfre Foundation (300.000 euros) Not even his aunt’s Infanta Cristina of his (400,000 euros), much less the isolation his grandmother receives Queen Sofia de Zarzuela (121,186 euros per year) They reach the income level that now receives that media star called Victoria Federica Marichalar Bourbon. That is what Pilar Eyre says. And reason. In the halls of the aristocracy, where a mixture of privilege and distancing always shone, the case of Froilán’s sister is very striking because it is a regular podcast, television or social networks. At 24, the most media granddaughter of King Emeritus has become one of the most sought -after fashion figures in Spain. What seemed like a adolescent fans to pose before the cameras has been transformed, according to Pilar Eyre, in a race that reports between 30,000 and 40,000 euros per month. A salary that could rival that of renowned entrepreneurs and that does not stop causing astonishment.

The figures that Victoria Federica manages have been broken down with surgical precision by Eyre, writer and chronicler expert in the shadows and flashes of the royal house. According to their calculations, each publication that the young woman rises to her Instagram stories is worth no less than 4,000 euros. A fleeting walk on a photocall, 3,000 euros. For their participation in television programs such as The challenge, 20,000 euros per episode. Add and follow: ads, advertising campaigns and sporadic speeches in Galas, such as the recent Tourism Fair of Madrid, raise the monthly profits of victory to a range that would be the envy of any average worker.

There was a time when Victoria Federica was just a discreet shadow in family portraits. A girl who grew under the weight of a last name that does not forgive, between the salons of Zarzuela and the classrooms of private schools. But, far from staying in the role of spectator, he has made his life a show of lights, cameras and advertising contracts.

They say that at first, her mother, Infanta Elena, was not entirely convinced of this course. An influencer in the royal family? It sounded almost hetic. But Victoria, with the tenacity that seems to have inherited from her grandfather, decided to follow her own path. Little by little, he was transforming his passions – horses, fashion and social life – into a profitable business. And with this, he has achieved the unthinkable: becoming one of the most influential young women in Spain, both inside and outside the aristocratic circles.

“They went to the United States for recovery, but things were not easy. They were very short of money”

Pilar Eyre has not only revealed the figures of this meteoric career, but has drawn an intimate portrait of Victoria. To understand the young woman, says Eyre, it is essential to look at her childhood, marked by the lights and shadows of the family environment. In 2001, when he was just one year old, his father, Jaime de Marichalar, suffered a stroke that radically changed family dynamics. Eyre describes those years as a hard and uncertainty stage: “They went to the United States for recovery, but things were not easy. They were very short of money.” On the contrary that the abundance of Infanta Cristina and Urdangarin at the time, who enjoyed good income, as we knew years later.

The writer recounts even unpublished details, such as the fact that the family had to stay in hotels that offered special prices to relieve their delicate economic situation. And, despite adversity, Victoria knew how to find in his father a key figure in his life. His love for fashion, confesses the young woman in recent interviews, comes directly from him. Jaime de Marichalar, always impeccable in his elegance, became a kind of stylistic mentor for his daughter, marking a path that defines her today.

The glamor that now surrounds Victoria Federica seems an absolute contrast with some of the anecdotes that Eyre tells. In 2006, the journalist remembers, he saw the family gathered in a polo club in Barcelona. At that time, Marichalar, already sectioned after his stroke, watched from a distance, almost alien to the bustle of his surroundings. “I was very sorry,” says Eyre. The coldness of the moment adds to the many episodes that, perhaps, forged in victory that search for public validation.

Today, Victoria Federica moves naturally between red carpets and beneficial galas, surrounded by cameras that capture every detail of their carefully selected styles. Its projection in social networks is almost calculated to the millimeter: measured gestures, fair words and an image that combines classical sophistication with a touch of youth irreverence. The recent San Isidro Gala in Madrid is a perfect example. Protagonist of the poster of the Bullfight of the most profitable personalities in Spain.