Beatriz Archidona and the clash of ‘De Viernes’ with ‘Tu cara me suena’: “I won’t be the one to tell them to finish, but…”

The final of Your face is familiar to me that Antena 3 broadcasts tonight will cause the last clash with From Fridaya face to face that has been maintained during the last months with a clear winner: the Antena 3 program has not given up and has imposed itself every week on the Telecinco program. Starting next week, From Friday will be able to ‘breathe’ a little more.

“I won’t be the one to tell them to finish but… it’s a titan, a brutal format”admits Beatriz Archidona when we ask her if she is looking forward to it ending TCMS to make it easier on Friday nights. In any case, the presenter points out that From Friday has “fought” and “we are competition.” In this sense, the Escassi affair has given the Telecinco programme some of its best figures in recent weeks. Last Friday, for example, it scored 14.5% with the visit of María José Suárez, although it was far from the 18.3% of the Antena 3 talent show.

From Friday arrived at Telecinco in November to try to make room for the heart of prime time, as the Deluxebut with a different style. “I had good feeling because we were orphans of heart, of being able to speak calmly with celebrities. “I was pleasantly surprised, more than by the audience figures, by the number of people who came with us and talked about their lives,” explains the presenter. “We are the purest program left and people have liked the tone and the way of doing it. The data supports it and it has been a success”Add.

From Friday has undergone its own process of evolution since it arrived nine months ago and has gradually incorporated new collaborators. “We have and had great collaborators, but current events are marking changes.” Terelu Campos has been the most talked about and most recent signing. “He has been on television for a long time, he knows a lot and he is an added value to the program”says about Alejandra Rubio’s mother, who joined the program after learning of her daughter’s pregnancy and giving an exclusive interview for that reason.

In addition to From Fridaya program he presents with Santi Acosta, Archidona is also in charge of TardeAR during Ana Rosa Quintana’s holidays. She is, therefore, one of the faces of Telecinco who will be working the most this summer. “It’s going to be non-stop. But don’t let this stop.”.