Legends International and IPG 360 will promote the design and marketing of VIP areas in the new Spotify Camp Nou
BARCELONA, 2 Dic. (EUROPA PRESS) –
FC Barcelona has joined forces with Legends International to promote the design and marketing of future VIP boxes and seats at the renewed Spotify Camp Nou, and added to the previous alliance with Innovative Partnerships Group (IPG 360), to seek new partners and associations strategic for the project, try to obtain 120 million income.
“Barça joins forces with two leading international companies with the aim of maximizing the generation of new income associated with the future Stadium,” the club said in a statement.
Based in the United States, the club assured that both companies have a leadership position in their respective fields of expertise and provide a vision of the best practices and trends on the international side in the commercial exploitation of large sports facilities.
Two of the main ways to achieve this objective are the new partnership agreements linked to the stadium and, on the other hand, the renewed offer of spaces and VIP experiences that the club will have once the work is finished.
The future Spotify Camp Nou will feature a new proposal for ‘100% Barça’ experiences, as well as a design that incorporates a wide variety of auctions and VIP seats of much higher quality than today and in line with those of the best European stadiums. with the forecast of tripling the current offer.
“It should be remembered that these proposed sources of income are two of the most essential for the viability of the financing plan proposed for the project. In this way, it is expected that they will jointly report more than 120 million euros per year to the Club once the new Stadium is is finished and at full capacity”, shelled the blaugrana entity.
Headquartered in Los Angeles, Dallas and New York, Legends International has extensive experience in such iconic projects as SoFi Stadium (Los Angeles), AT&T Stadium (Dallas) or Yankee Stadium (NYC), among others. At the European level, the group has worked with renowned clubs and stadiums, such as the Etihad Stadium (Manchester), Old Trafford (Manchester), Tottenham Hotspur Stadium (London) or the new Santiago Bernabéu (Madrid).
On the other hand, Innovative Partnerships Group (IPG 360) is a company based in Los Angeles, leader in the naming rights, business development and international marketing segment. He has extensive experience with clients from professional leagues, government bodies and franchises and teams from the main sports competitions including LaLiga, NFL, NBA, NHL, MLS, MLB and the Olympic Games.