The Barça has already closed a sponsor for the sleeve of the shirt. Although it is not official yet and it is not intended to be announced for a few weeks, the Barça club has reached a sponsorship agreement with Chiliz, the creators of the Fan Tokens and the fan engagement platform Socios.com, which are already Official Partner of the Barcelona club for some time.
The brand will sign until June 2022, with the option of extending its contractual relationship, it will fill the void left by backhoe -the Turkish appliance company is now only sponsor of training clothes- and will pay about 9 million euros. Sources familiar with the negotiations have explained to MD that the signing of all the documentation took place on Thursday and Friday of last week, but that its announcement has been delayed so as not to coincide with the landing of Xavi Hernandez to the locker room. It will be the same advertising that Valencia and Inter Milan carry, where appropriate, on the front of their shirts.
In a new digital and commercial context for Barça, in the middle of the pandemic, Barça and the blockchain services company Chiliz reached an agreement in February 2021 as partnership. Since then, the fans of the Catalans have been able to interact with the club in an innovative way, voting in surveys and polls on different day-to-day activities of the entity, using a series of digital assets called ‘Barça Fan Tokens‘. Good relations have allowed us to open new business avenues. Until this month of November 2021, the Barça club has 29 sponsors, eleven less than there were in April 2019, when the historical record of 40 was achieved.
The negative
Regarding the front, Barça denies that it is exploring a way of sponsorship, which Josep Maria Bartomeu’s board of directors already tried two years ago, to advertise an investment fund owned by the Saudi government and with a contribution of 100 million euros per year, as EFE pointed out, although the same sources point out that the survey and the valuation has existed
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