MADRID, 6 Jul. (EUROPA PRESS) –
The sports brand Babolat has launched an iconic collection with the traditional white color as the protagonist made up of rackets, footwear and clothing and accessories to celebrate 10 years of relationship with the Wimbledon tournament, the third ‘Grand Slam’ of the season that takes place until on July 16 at the All England Club in London.
Babolat has outfitted its professional team players with shoes specifically designed for Wimbledon’s grass courts, as well as ball boys and support staff at the London tournament.
Babolat began its association with Wimbledon in 2013. To serve the more than 100 Babolat players in various categories, including wheelchairs, the official Babolat racket service at Wimbledon has a team of international experts who fit the rackets. of the best ATP and WTA players.
Babolat also designs the official ‘Babolat Wimbledon’ collection, which includes a special version of Babolat’s iconic Pure Drive racquet, a sports backpack with racquet bag and a range of tennis shoes with court models, all with Michelin soles.
During the tournament, Babolat Wimbledon shoes are worn by Babolat tennis professionals, court staff and ball boys.
“As part of a constant evolution over nearly 150 years, Babolat has always looked for trusted partners to achieve the highest quality. It has been an honor and a privilege to work with the Wimbledon brand and the All-England Lawn Tennis team. Club for the last 10 years, and now having Wimbledon as an associated brand. It is a cooperation between two companies that love tennis and are well-understood, hopefully it will intensify,” said Eric Babolat, current CEO of the company and great-great-grandson of Pierre Babolat, inventor of the tennis strings.
Wimbledon and Babolat trace their origins to the 1860s and 1870s. Wimbledon was founded as a croquet club, but when Lawn Tennis Rules were established in 1874, it used part of its croquet grounds to play tennis, hosting the first championships in 1877.
Babolat was originally a company that processed natural casing for sausage skins, surgical thread, musical instrument strings, and archery. In 1875, the brand expanded its range by inventing the first string for tennis rackets.