Categories: Football

Atlético’s brand value grows more than 30%

The Atletico Madrid It has greatly strengthened its brand image. This is confirmed by the latest ranking prepared by the consultant Brand Finance. A report pointing to Real Madridwith a value of 1,525 million euros, as the most valuable football club brand.

In its 2022 report, which analyzes the 50 most valuable football club brands, the clubs of LaLiga They are the second ones that have grown the most in their valuation and eight of them are present on the list: apart from the Real Madridthe Barcelona, is third; the Atletico Madrid, twelfth; the Sevilla, thirtieth; the Valencia, thirty-fourth; the Athletic, Thirty-ninth; the Villarreal, fortieth; and the Betisforty-third.

“In addition to calculating the value of the brand, Brand Finance it also determines the relative strength of brands through a balanced scorecard of metrics that assess marketing spend, stakeholder fairness, and business performance. In accordance with ISO 20671, the assessment of the fairness of the interested parties of Brand Finance incorporates original market research data from football fans into the UK, Spain, Germany, Italy, France, USA, China y Brazil”, explains the consultant about said report.

The Atletico Madrid increased its brand value by 30.2 percent. The total value does not appear in the report, which only provides that information in the top ten classifieds. Even so, with this increase, the rojiblanco club moved up one position compared to the previous year and, after Betis, it is the second club that has come back the best after the impact of COVID-19 in terms of brand value recovery. In the case of the mattress frame in 2021, its market value was 445 million euros. In other words, with the aforementioned increase it would have risen to 579.39 million euros.

The Premier League It is the League with the most clubs in the ranking, with a total of 18 and an average rise of 15 percent. Italy’s Serie A has seven clubs, one more than last year and has increased by 43 percent. Special mention deserves the Milanchampion this year of the League and its brand value increased by 76 percent and is the one that grew the most on the entire list.

For its part, France provides three teams, including the Paris Saint-Germainwhich occupies seventh place, the same as the previous year; Germany it is represented with eleven clubs that have lost a total of four per cent of their combined value.

In terms of brand strength, the Real Madrid he is also a leader. Up 2.7 points to 94 compared to 2021 and is behind his next rival in the final of the Champions League: the Liverpool, which has a total of 92.4 points. The Barcelonais third with 92.1 points after rising one and the Atletico Madrid it is among the 10 that fell the most with a loss of 1.9 points.

THE 10 MOST VALUABLE FOOTBALL CLUBS BRANDS OF 2022

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CLUB VALUE (IN BILLIONS OF EUROS)

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.1. Real Madrid 1.5

.2. Manchester City 1.3

.3. Barcelona 1.3

.4. Liverpool 1.3

.5. Manchester United 1.3

.6. Bayern Munich 1.1

.7. Paris Saint-Germain 1.0

.8. Tottenham 0.9