Atlético suffers like this: stores, Tour, tickets, sponsorships …

Atlético lives with anguish, like the rest of Spanish clubs, the break in competition due to the crisis derived from COVID-19. From a sporting point of view, the team has a specific personalized training plan. But each day that passes is one more day of uncertainty for an entity that will have to rethink its immediate and short-term future. Although the main economic source of the entity is television income, the club also lives in other sectors that right now do not produce.

Stores are an important source of income at Atlético. They have been closed for two weeks and it is not known when they will be open. Minimum will be one month. The official store that Atlético has in the Wanda Metropolitano has very good operations. It is crowded on game days, but during the year people do not stop going to pick up products from the Atletico club. Atlético is never in favor of offering data from its stores, but its billing is important and the damage is great.

The Stadium Tour is also stopped. It is an activity that grows year after year. Waiting for the new Atlético museum to open in the Wanda Metropolitano, the Tour is one of the main tourist activities in the city of Madrid. A good economic amount that the club is also leaving to enter this month that at least will not have activity.

Tickets are another source of income. It is not known when the competition will resume and whether it will be held open or closed. The Wanda Metropolitano usually registers large entries, both in the league competition and in the Champions League. In LaLiga the average is over 60,000 spectators. The club had already sold 3,000 seats for the next matchs to play at the rojiblanco stadium and we will have to see what happens with LaLiga. Valladolid, Alavés, Mallorca, Betis and Real Sociedad have yet to visit the rojiblanco stadium. Betis have a great pull and against Real Sociedad may be playing Atlético enter the Champions.

Another issue that is also affected by this new situation is that of sponsorships.. Soccer is stopped, the Wanda Metropolitano shut down and is something new. You have to talk to the brands associated with the club about what is happening. The shops, the Stadium Tour, tickets, sponsorships … The hit is important. All add up so that the entity has a budget of over 500 million.