Telecinco’s Friday Horribilis could be seen coming. Three weeks ago we asked a very senior manager of Mediaset about the resounding drop in audience and he answered that “a few tenths are not important” and added that “the important thing was not to spend money in summer.” The chain signs its historical minimum since 1990 and stays with a daily average of 7.9 percent. That same source added that after this summer nightmare Ana Rosa would put things in her place.
The return of Ana Rosa Quintana to the rescue of Telecinco, scheduled for the end of September, should be a program in itself, an ornate televised event: we propose a parade with a brass band, majorettes and fire-eaters, with AR dressed as a Marvel heroine, seated on a throne gold plated, on a baroque carriage drawn by four elephants. The owner and producer of the mornings, afternoons, weekends and some prime time of the (Dutch?) audiovisual giant must be preceded by a large delegation made up of the workers of Unicorn, her own company, and those who remain in Mediaset, including Pedro Piqueras, from Floured Pierrot. If Jorge Javier Vázquez is not on leave or traveling, he should sign up, disguised as Assurancetúrix, with the lyre and of course gagged from him, do not go campaigning for Yolanda Díaz.
If there’s no money for pachyderms, perhaps some majestic steeds will do. Another idea would be to take the abdicated morning queen to her new set in Fuencarral dressed as Liz Taylor in Cleopatra, in a sedan chair, with Alessandro Salem, Borja Prado, Manuel Villanueva and Pier Silvio Berlusconi carrying their pharaoh in the air, like the imperial chairmans. She, from her bunk, to the delight of the crowded masses on the flanks of the parade, and of the spectators stationed in front of the television, could throw coins, candies, billboards such as “Txapote vote for you” and smiles to both sides of the parade. .
Everything will be little to celebrate the rentrée of the great hope of a chain that does not reach 8 percent on average six weeks after the burial of Sálvame. Undoubtedly, such a broadcast would be a coup d’état that would bring some audience and would work as an incomparable promotion for TardeAR, the magazine that promises the best of both worlds: not to do the “trash TV” that Jorge Javier Vázquez and his effective circus of the clowns but at the same time recover the escaped viewers after the assassination of the La Fábrica de la Tele format.
At the moment, the balance is devastating. Sandra Barneda’s afternoon show is at least as trashy as her predecessor, but on top of that, what Cuarzo offers us as a patch until she arrives AR from her vacation is worse, it doesn’t work and has no sign of doing so.
It would not be surprising, however, that Usera’s had to bring forward the return, taking into account that the unusual collapse suffered by the main Mediaset channel has not touched ground: this Friday, the star offer of Telecinco, its great bet, its prime time, did not reach 6% share and the afternoon show did 7.3.
But it is that the bumps follow one another: in the morning the audience has also fallen, not to mention series and premieres with pathetic results. Bertín Osborne sank, Cristina Tárrega is making a fool of herself with her “life without filters”, It slips, it doesn’t shoot, Go on Vacation, neither, nor Alla tú. The magnificent series by Blanca Portillo was released on a bad day and at a bad time and it crashed. Lydia Bosch’s after-dinner soap opera was a disaster and had to be removed. Access contests do not take off.
Telecinco prepares the return of Jorge Javier the ousted with his “Chinese tales” to compete with Pablo Motos, the return of Big Brother Vip without sexual abuse and with the uncertainty of Marta Flich in front and above all awaits the return of Ana Rosa Quintana to start the rebuild. If that doesn’t work (for AR to work is to do much more than 10%), the next step is for Berlusconi’s son to explode and do the same thing with Salem and Borja Prado that they did with Sálvame. Please: think about the parade with the live broadcast of the return of AR.
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