Ana Rosa will present the afternoons of Telecinco: Mediaset keeps Jorge Javier but strikes down the Sálvame universe

The new Mediaset (MediaForEurope) bets everything on Ana Rosa Quintana. They risk the leadership of the mornings to unearth the afternoons. The businesswoman and presenter has had no choice but to step forward and, at 67 years of age and under pressure from her friend’s successors Basil, has accepted the challenge of returning to the risky evening schedule, where it had already been for six years, when it presented Taste of you, on Antena 3, between 1998 and 2004.

It was then that Paolo signed her for Mediaset, where she replaced Maria Teresa Campos and has driven the mornings thus far. Telecinco will not do without Jorge Javier Vázquez, who for now will at least continue with survivors, but of the universe Save me in full, with all the collaborators who for the last 14 years made up the evening festival that has marked an era and defined a style and that, let us not forget, gave very good returns, achieving large audiences at a low price. But that stage is exhausted.

Industry sources consulted by Informalia they assure that Alessandro Salem, CEO of the audiovisual giant, has commissioned Manuel Villanuevageneral director of content, to remove what the chain considers to be the sick part, and that the new leadership of the listed company considers that it is the one represented by Jorge Javier (who is not leaving the chain at the moment) and the planet’s satellites Save me and that it has contaminated the company with its bad image with successive scandals. Ana Rosa has to whiten the chain and at the same time overcome the hearings.

An official spokesperson for MediaForEurope consulted by this portal does not confirm or deny the replacement of Jorge Javier by Ana Rosa. Similarly, another spokeswoman for Unicorn Content, the producer of Ana Rosa, She explains that she is not aware that the change we anticipate is going to take place, although neither of them denies the information. We have also unsuccessfully tried to contact the other production company affected, that is, La Fábrica de la Tele, although we have not received a response.

However, our sources insist that Ana Rosa will present the afternoons and that the presenter from Badalona will not disappear from the screen, but will have his place, but such well-known characters as Kiko Matamoros, Kiko Hernandez, Terelu Camposhis sister carmen borrego and a long etcetera, in which the unknown is Belén Esteban, until eradicating the ecosystem that, for the new heads of the chain that presides Borja Prado, erodes the image of the main channel of Berlusconi in Spain.

Solo Maria Patino will survive extermination, and most likely it will be presenting socialite one day a week, the other being for nuria marin. Jorge Javier, who still has two years on his contract, will negotiate his departure with those who have been his bosses up to now. It is probable that La Fábrica de la Tele will maintain programs like Chester, Everything is a lie or the mentioned socialite, as well as other formats.

A bridge program for summer afternoons and Joaquín Prat, king of mornings

The expected date to lay off Save me on the screen is June, which is when the current contract ends. During the summer, the afternoons will be covered with a bridging program produced not by La Fábrica de la Tele but by Unicorn, the company of Ana Rosa Quintana responsible for spaces such as The AR Program, It’s Noon, four a day o Fiesta. Veronica Dulanto is one of the candidates to host the summer afternoons of Telecinco after the end of Save me and until the arrival of Ana Rosa towards autumn.

The abdication of Ana Rosa As queen of the mornings, it implies a huge risk for the chain and implies looking for a successor to the throne, which will have to defend its leadership after almost 20 years of dominance, a leadership that lately has not been so solid, making quotas of 16% far away of the 20% that marked not so long ago, and that now has survivors, it is working very well.

The chosen one who will be crowned as the new king of the mornings is Joaquin Prat, flanked by a team similar to the one that defended the territory with dignity during Ana Rosa’s long absence due to illness. It goes without saying that the farmhouse owner You can choose to take the collaborators you want with you in the afternoons. They are studying the introduction of a daily series after the 3:00 p.m. newscast to shorten the new evening show, as well as the continuity of It’s already noon space that now presents Joaquín Prat. It may also disappear four a day of programming, although there is no firm decision and, in any case, there is Ana Terradillos for any of the ongoing projects.