all the audience leaks that the new head of Mediaset must plug to stop the hemorrhage of Telecinco

The return of Ana Rosa to the mornings of Telecinco It should be the beginning of a series of grid movements aimed at raising the audience of a network that is sinking, with an audience crisis that is becoming unsustainable. The private sector is on the brink of the abyss and, barring a miracle, January will end with the worst audience data in its entire history. With one week left to close the month, it has accumulated a chilling 8.5%, two points less than two years ago, with Alessandro Salem recently landed as CEO of the group.

It is clear that the idea of ​​placing Ana Rosa Quintana against Sonsoles Ónega (Antena 3) in the afternoons has not had the expected results, but Telecinco’s problem is structural and affects practically the entire grid. One person’s illness spreads to the next person – the grill is a chain of programs – and there is no way to right the course in any of the slots, with few exceptions with formats that survive from the ‘Vasile era’, such as The island of temptations, GH o Survivors.

Alberto Carullo, new Content Director of Mediaset Since January 1 of this year, it has work ahead of it if it wants to stop the bleeding at Telecinco and reconnect the audience with a network that was devastating for years. The first decision has been to start building the ‘new’ grid in the morning, because the movement to return Ana Rosa to this slot aims to ensure that Telecinco does not lose the only stretch of the day where it continued to maintain a certain strength, despite the fact that Antena 3, with public mirrorand TVE, with The time of 1 they are getting stronger. Ana Rosa, therefore, must respond at a political level to Silvia Intxaurrondo and prevent the public chain from growing later with Mornings, an increasingly ‘telecinqueado’ program. You must also stop the growth of Susanna Grisohis eternal opponent, who is in great shape.

The next audience hole that Carullo must plug is desktop access. Joaquín Prat will continue with let’s see and will occupy the last hour of the morning, until the 3:00 p.m. news program begins. That is one of the weakest sections of Telecinco and the one that hinders the rest of the programming, because Mediaset cannot stand up to At Roulette from Antena 3, which devastates data that exceeds 20%. This contest promotes Sandra Golpe’s news program, something that Telecinco cannot do because it does not have a competitive format before the news of Ángeles Blanco and Isabel Jiménez.

Verónica Dulanto and Frank Blanco, a provisional solution in TardeAR?

After the news, the situation is much worse. Catastrophic, even. Jorge’s Diary He hasn’t raised his head since July after dinner – it has never reached double digits – and sooner or later it will have to be eliminated. In fact, at the end of the year, Telecinco had several options on the tablebut did not make any decision while waiting for Carullo to take control of the Contents, replacing Manuel Villanueva.

And if Jorge’s diary goes wrong, the drag that leaves TardeAR It’s disastrous. Ana Rosa Quintana started the season evenly with Y Ahora Sonsoles, but in recent weeks, the Antena 3 program has escaped and the Telecinco program has been weakening, in such a way that it has managed to chain a full month in the unidigit (since mid-December).

The decision to keep TardeAR with Frank Blanco and Verónica Dulanto -they have been the substitutes for Emma García in Fiesta– it should be a temporary solution to save time and look for a new large-scale project for the afternoons, at least it should be a program that had as its visible head a face of more authority than the two substitutes who will now be in charge of the afternoons. Furthermore, it is worth remembering that the war in the afternoon slot could escalate very soon if TVE finally signs the team save me to disembark in the afternoons of La 1 with Belén Esteban, María Patiño and company.

Telecinco needs a ‘Pasapalabra’ and a rival for Pablo Motos and Broncano

Telecinco’s problems have also infected Chain reactionwhich a year ago seemed to be in good health, but which in recent months has deflated, especially since the departure of Los Mozos de Arousa. The contest is defeated daily – lately it is also in the single digit – and does not fulfill the functions of Pasapalabra on Antena 3, which broadcasts Vicente Vallés’ news every day. Without a powerful opening act, Franganillo is sunk (7.2% this Tuesday) and the journalist’s incontestable good work is of no use if he does not have a programming structure that supports him before and after his newscast.

The last pillar of daytime What Carullo has to solve is prime time access. Mediaset tried it with Carlos Latre, but the Babylon Show It was the chronicle of a death foretold. Crushed by Pablo Motos and Broncano, the program was killed a few days after its premiere and, since then, Telecinco has been without a program to boost its prime time offering. Without a program that is minimally competitive against The Anthill y The RevoltTelecinco will never be able to consolidate a program in the stellar offer. And this has been demonstrated with Demos o Next Level Chefwho have paid the consequences of Telecinco’s weakness in access, a stretch of the night that this season has proven vital and where the Mediaset channel is missing, blurred and misplaced.