A Spanish company will virtually organize 15 Roland Garros

The Spanish advertising and marketing company VRM has partnered with Roland Garros to develop a new entertainment model that allows the tournament to be held, at the same time and virtually, in fifteen countries around the world. Together they will organize Premium “hospitality” events with the aim of offering tennis fans from different nations around the world an immersive experience that will place them at the center of the action, despite being far from the Parisian courts.

The alliance with Roland Garros allows VRM (Virtual Real Management) to design and develop exclusive “hospitality” events for brands and consumers from different parts of the world during the next three years. In this case, the experiences will include the participation of tennis legends, who have made history in this sport and who will accompany and share the days with the fans in the clubs with which the tournament has reached an agreement so that they receive the denomination of ‘Roland Garros club’. Sports facilities that meet the necessary conditions, such as the exclusive Parisian clay, and with the quality standards of the French competition.

The guests will live a double reality: the physical one on the tennis courts where the events will take place, and the virtual one, with the tournament’s TV signal live on the screen in a luxury “hospitality” environment. In addition to witnessing the tournament in a premium atmosphere, the model presents a modern and innovative experience that will include pre- and post-match actions, such as briefings with specialists, rallies with legends and champions of the tournament, contests, relationships with clients from other tournaments and a tasting of French cuisine.

Australia, Austria, Belgium, Brazil, Canada, China, the Czech Republic, Germany, Italy, Japan, the Netherlands, Spain, Switzerland, the United Kingdom and the United States They will be the first countries where you can enjoy this new leisure model during the last week of the legendary Parisian Grand Slam.

With this option, tennis fans from these countries will be able to see, in a luxurious setting, the matches between the best rackets in the world where Rafa Nadal has built his legend. The winner of thirteen Roland Garros and current Australian Open champion has the chance to win again and increase the distance from Federer and Djokovick as the tennis player who has won the most Grand Slam tournaments (21) in history.

“VRM is a global multisport solution that allows access unique and unrepeatable experiences related to major events in the world of entertainment, without the need to be present at them”, indicates Juan Marí Guillot, CEO of VRM and promoter of this project together with his partner, Pablo Sánchez Marquiegui. “These types of initiatives -adds Juan Marí- bring these great sporting events closer to their fans around the world and are also an ideal solution for brands, whether they are sponsors of the competitions or not, because they can be linked to them and bring exclusive content closer to their customers through our events and multiverses.” “We want to become – explains the Barcelona businessman – the best solution on a global level to offer a once-in-a-lifetime experience for tennis fans thanks to our technology”.

For his part, the president of the French Tennis Federation, Gilles Moretton, affirms that “We are delighted to partner with the VRM agency to organize innovative events within the framework of the Roland-Garros tournament. This collaboration will allow us to offer a unique experience to tennis fans from all over the world. This initiative will also help boost the international influence of the Parisian Grand Slam.”