a good program with a bad audience that sets off alarms on Telecinco

Next Level Chef is the perfect example to explain that on television making a good program does not imply having a great audience datathe result can even be really bad, like the one achieved by the new Telecinco culinary contest at its premiere: a poor (and unfair) 8.1% share and only 641,000 viewers.

Mired in a deep crisis from which it cannot emerge, Telecinco has been trying to install new formats on its schedule for months, although the ones that work are the usual ones (GH, Survivors, Temptation Island) y Fridaythe only one that has caught on in prime time in the last year and a half. The rest of his attempts have failed, although Rarely has such a disproportionate slippage been seen between quality and audience.

Mediaset must be recognized for Next Level Chef es, a prioria good program with the necessary elements that have to have an entertainment format to be attractive and fit into prime time. Made by Shine Iberia, an expert production company in cooking shows (Masterchef), It innovates in its mechanics with a very attractive twist, it has rhythm, it is new, it starts at a reasonable time (22.00), has a quite suggestive casting and offers dynamic judges with quite a bit of television fang.

Besides, Blanca Romero is in a state of grace in her debut as a presenter. And it is appreciated that Mediaset has opted for a new face and not to recycle some of its usual stars who rotate from one program to another just to be on the payroll.

Well, none of this has been worth it, because the premiere of Next Level Chef It remains well below the double digit, which is the minimum that Telecinco should aspire to. if you want to save a program. In this case, not only does it start in the single digit, but it stays very far from Lor do we have to talka special Antena 3 program presented by Sonsoles Ónega about miracle diets to lose weight. This space achieved 13.1% – five points more than the Telecinco premiere – and became the leader of the night.

Next Level Chef It is also behind La 1, which only needed one film, the whole truthto be the second option of the night, with an average of 12%. Martinez and Brothers (4.2% in Cuatro) and Assassins (3.1% in La Sexta) are the last options of the night.

Tight duel between Broncano and Pablo Motos in access prime time

Although Next Level Chef It started at 10:00 p.m., in terms of audiences, Telecinco divided the program into two sections to differentiate the result it achieved against access programs from the result of the main part of the program, already in prime time, to which that disastrous 8.1% corresponds. which we have talked about.

In the first fragment, between 10:00 p.m. and 11:00 p.m., Next Level Chef it remains with 6% and 782,000 viewers compared to The Revolt (14,5%) y The Anthill (14.4%), who live a very even day after the gap that Broncano opened on Motos on Tuesday in their first battle after Christmas.