On June 7, 2019 in the Parc des Princes in Paris, the curtain opened for what has been described as the best women's World Cup in history. This was stated by Gianni Infantino, FIFA President, at the end of the competition that He crowned the United States again as the best World Cup team and left a bittersweet taste in Spain. La Roja played an excellent role and only a very controversial penalty against the later champion discharged him from a tournament in which he showed that women's football in our country is on the rise and in a short time I could aspire to much more. A World Cup dream that lasted until the round of 16 in a month in which France was the owner of the foci of world football.
“This Women's World Cup in France has been phenomenal, incredible, exciting, exciting, fantastic, great, the best ever,” described an exultant Infantino the day before the grand final Lyon. The French country overturned with its own and on the opening day in the Parc des Princes in Paris against South Korea, not a single person could fit in a stadium that was a party. He was not the only one. It was also filled in the quarterfinals between the host and the United States, although it was not so in the final or in the semifinals of Lyon. Nine cities, an organization worthy of the event, hobbies that traveled to see their players and a great atmosphere in all the stadiums that made this World Cup something very special. “More than a sporting event, the 2019 FIFA Women's World Cup was a cultural phenomenon that attracted more media attention than ever. And it provided a platform for women's football to flourish in the spotlight,” Infantino said.
Numbers that amazed
FIFA unveiled impressive figures from an audit of Publicis Sport & Entertainment, carried out on the final audience data. The tournament was followed by a total of 1,120 million viewers on all platforms. In what is a record audience for the World Cup tournament. Virtually all countries wanted to broadcast the event, the only one in world football during that month. Television represented the majority of the global audience, with 993.5 million viewers watching at least one minute of coverage. Thus, a 30% increase in audience has been achieved compared to Canada 2015, when the audience was 764 million.
It was estimated that 481.5 million people accessed France 2019 coverage through digital platforms. This represents 43% of the total audience reach. The digital audience, which overlaps with the television audience, increased significantly compared to 86 million in 2015.
The final between the United States and the Netherlands was the most watched game in the World Cup. With an average audience of 82.18 million (56% more than the audience of the 2015 final: 52.56 million). And with a total of 263.62 million unique viewers (reach of at least one minute).
The average audience per game was 17.27 million viewers. Figures that more than double those achieved in Canada 2015. A championship that closed with 8.39 million.