The call 'new normal' casts many doubts on what are we going to find in the stadiums in the future. For a few months the context is defined: spectators will not enter, which already generates a series of unknowns. ¿And then? Already it is valued that after the summer it will gradually go public again. In the absence of certainty, changes are intuited, some provisional and others permanent, in matters of capacity, marketing and, above all, technological.
“At the moment, the important thing is to see what is happening with the competitions and what are you facing “, he explains David Brabender, director of Marketing Services at You First Sports. For now, play a football behind closed doors, with the consequent loss of income and environment. “A challenge will be keeping the show at the same level with the stands empty,” he continues. Faced with this lack, Thebes commented: “We are working modern themes and imaginative. “For example, projecting tweets and virtual advertising on those seats that will support them. works in the silences, which will affect players and broadcasts on TV and radio.
A plan is to couple sound recorded environment. The Lavinia Group, Pausoka and NEP proposed an alternative to LaLiga: a virtual audience incorporated by augmented reality. Same colors, same screams … “We want those 'virtual viewers' reproduce the habits. That the followers of Espanyol have their 'Jarque minute' and those of Seville his hymn… “, develops Ignasi Marcet, director of new businesses at LaviniaNext.” Clubs will be more open to new technologies. But not only in stadiums but in broadcasts and in the visual experience at home, “insists Brabender. technology will be fundamentalHe, both at this stage without an audience, and when he enters.
The company IdSports works on the application of technology to sporting events and Joaquín Costa, CEO of the company, says: “Much improvement goes through digitization of the processes of attendees. “For example, for distribute and separate the public when it is opened with reduced capacity. “Our system based on big data can discretizesr if people usually go alone or accompanied, if they go with family members so they can continue sitting together … “, Costa describes. It can also be used to distribute the games among subscribers, which may go to one out of two or three.
So when the fan start to reclaim your space in the stadiums, the clubs will have advanced in their conditioning. It's not just about keeping the physical distance, but about reduce contact with objects. For example, IdSports offers and recommends the 'cashless' model, without cash. Pay and book through the membership card or mobile. United to doors of automatic opening like those seen in many stores, motion detectors to turn on lights or dispense soap …
On the other hand, touch prepare the enclosures for a hobbyist experience without crowds. “Imagine that in real time they can tell you the state of the toilets or bars. Or that they can take what you ask for so that you don't have to get up and can continue enjoying the game,” adds Joaquín Costa, of IdSports.
And the stadiums will also live structural changes, especially those that are in the pipeline. And the accesses and the exteriors, where people accumulate. “With this pandemic, arises a new security concept different from the evacuation one, what is health security. The design conditions will be reviewed, “explains Blanca Sánchez, Cruz y Ortiz architect and project director of the Metropolitan Wanda, adding: “Leaning on technology would allow us to comply with the recommendations.”
And develops: “The outer space shall be sectorized to avoid crowds and systems will emerge to form secure queues. The accesses must be provided with control mechanisms beyond the lathe, to measure temperature, etc. Circulation spaces must be wide. Access to the toilets will have doors and allow enter and exit independently to avoid people crossing. “
Maybe the changes affect even at gauging. “Surely will reduce the number of spectators and, just as spaces are provided for people with disabilities, they will be established areas for other groups, as families or at risk “. Many news for a new football in which, in all cases, the doubts are in distinguish whether the measurements and this new reality will be provisional or forever.