The FC Barcelona and Rakuten unveiled this Thursday the new mosaic that will adorn the facade from the esplanade of Camp Nou in this season 2021/22 and that has Gerard Piqué, Sergio Busquets, Ansu Fati, Memphis Depay, Frenkie de Jong and Marc-André ter Stegen as protagonists. The image of the players has been created from a collage of photos submitted by fans blaugrana around the world.
The idea of making this mosaic with the participation of fans gives continuity to the campaign ‘The Big Picture’ that launched last year on Barça and Rakuten, when the irruption of the Covid-19 pandemic, three a stop in the competitions, led to the matches being played behind closed doors. The objective was to be able to bring the fans closer to their team at that time and thus the idea of creating a mosaic that adorned the façade with the images of the fans was born. In that first edition, more than 46,000 images were collected, creating a unique moment of union that was immortalized in the culé stadium.
The month of September 2021, Barça and Rakuten They joined forces again to announce the second edition of this initiative, inviting fans again to share their images, encouraging the team to make this composition. This year, the Catalans who visit the stadium will be able to locate their photograph on the mosaic through an identifier and augmented reality technology. For those who cannot visit the facilities, Rakuten will also offer the possibility to discover the mosaic online.