The added value that Messi supposes for PSG

The commercial hook of Messi It’s infinite. Five months after his arrival at PSG, the club has closed up to eight sponsorship agreements and has been able to retain some emblematic clients such as Nike The Coke. The seven-time winner of the Ballon d’Or is still the main claim for the big brands: “The increase in income is going to be significant in 2022,” he assured EFE Marc Armstrong, PSG sponsorship director since 2018.

As pointed out by a study carried out by the economist Vincent Chaudel, PSG have gained close to 15 million followers on social media since hiring Leo in August. The Argentine undoubtedly represents added value on and off the pitch for a club that generates more revenue from this type of business deals than through Ligue 1 broadcasting rights. In that sense, Al Khelaifi you know you have a magnet with Messi.

PSG sold around a million shirts in 2021, above the records they set four years ago with the media arrivals from Neymar and of Mbappe. Market sources consulted by EFE estimate that the signing of Messi During this time, it has contributed to the fact that the Parisian team has obtained between 30% and 40% more profit in merchandising than in other seasons. Figures that also justify the bet on the player from Rosario.