Tamara Falcó closed her agreement with Porcelanosa months ago, as we anticipated then in the scoop

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Last December 5, exactly ten months ago now, we published in rigorous exclusive that the Marchioness of Griñon took over from his mother in the most famous tile brand in Spain. The headline read forcefully like this: Exclusive: Tamara Falcó inherits the position of Isabel Preysler as the image of Porcelanosa. Now, at the risk of the informative bomb that she stars in Tamara Falco after the turbulent breakup of her engagement to Inigo Onieva, some media recover the news, but it was, we insist, ten months ago, when it occurred. And so we tell it.

Days after spreading the news, at the beginning of January, we reported that Porcelanosa plans to open several design establishments in the center of large Spanish cities in 2022, and among the new national openings stands out the premises of Concha Espina street in Madrid, which will be inaugurated before the end of the year.

Also others such as the one on Avinguda Diagonal in Barcelona and the Mercado de Colón in Valencia, as well as others abroad, such as the new showrooms in shopping areas in the US (Vienna, Virginia), Mexico (San José del Cabo), France (Quetigny and Saint-Malo), Ireland (Waterford), Italy (Sassari) or Russia (Krasnoyarsk). They are premises that follow the same aesthetic line as the boutiques that the firm has located in the center of Hanover Square (London), Nice (Switzerland) or Milan (Italy).

This business action plan seeks to strengthen the current network of stores with new showrooms and technical offices. Among them, mention should be made of Dubai (United Arab Emirates) or Brisbane (Australia), two areas in which the firm has gained “remarkable” weight and influence during the last year, as confirmed by Porcelanosa.

“These are showrooms that are located in central and accessible points in large cities and that seek to bring our comprehensive design closer to professionals and the general public in a safe, creative and comfortable environment,” pointed out the tile company.

ten months ago

As we anticipated in December, the change in the management team of porcelain, the Valencian company that is the European leader in the manufacture of ceramics, led to decisions that affected its social image. And this image has been for more than 30 years that of Isabel Preysler.

The Old Christmas Quote Prince carlostoday king, with the owners of Porcelanosa and his retinue of famous Spaniards, with Preysler in the lead, was no longer celebrated last year because even then the health of the Queen isabel II it was not good. And above all due to the worsening of the health situation and the measures anticovid which the United Kingdom had imposed at the time.

Let us remember that Porcelanosa held a Christmas meeting weeks before Christmas with the then Prince Charles as host in one of his mansions in Scotland or even in London, in Buckingham Palace itself.




The former president of the Villarreal company, Manuel Colonques (80), always bet heavily on the publicity appeal of the widow of Miguel Boyer, but even more so since the Filipina’s relationship with the Nobel Prize became known Mario Vargas Llosa (85).

read also – Tamara Falcó and Isabel Preysler: we entered the resort of almost 5,000 euros the night where they stayed in the Maldives

Until now, Preysler (71) led the group of celebrities that included, depending on the time, some of his children, the bullfighter Cayetano Rivera, Nieves Álvarez, the widower of the Duchess of Alba, Alfonso Díez, and international figures such as Richard Gere or the princess Furstenberg’s Wrath.

Kitchens

But from now on Porcelanosa will have Tamara Falcó as a worthy successor to her mother, as we already told and some media now collect. For many reasons, but also because, at present, the strong part of the Vila-real firm’s business is kitchens. Porcelanosa not only supplies tiles and decorative accessories to those who want a new kitchen. A whole team of interior designers and experts designs, proposes and advises the client on the ideal kitchen according to their tastes. It was precisely Porcelanosa, who turned the kitchen of the Preysler-Boyer family home in Iron door, with Tamara Falcó and Isabel herself in the kitchen. Tamara Falcó has already starred for Porcelanosa in the last advertisement of 2019 on television. I had just won MasterChef Celebrity Spain and in the spot she was accompanied by the model Jaime Astrain.







The very mediatic Marchioness of Griñon, whose title is associated with her father’s prestigious wines and oils, was, let us not forget, the winner of MasterChef Celebrity and graduated from the prestigious cooking school The blue cordon. With all these ingredients, it is not surprising that it was chosen to promote the most successful part of Porcelanosa, its kitchens. Isabel Preysler already has a successor as an advertising icon.




The architects of the Porcelanosa empire as it is known today are the brothers Manuel and Héctor Colonques, both born in Vila-real on June 10, 1942. It was in the eighties when they decided that they were not going to sell ceramics but luxury and, to this, they chose to incorporate Isabel Preysler as your factory picture. Since then, his successes have multiplied and spread throughout the planet. Descendants of a family of farmers, they founded the tile company together with José Soriano in 1973 and now have stores on five continents. In fact, the opening of each new location is an event that is celebrated like a movie premiere. The next one, near the Santiago Bernabéu stadium, will turn Concha Espina almost on a piece of Madrid-style Hollywood Boulevard.

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