Alvaro Gonzalez


Rafael Nadal summarizes his sports career in eight people who have allowed him to become one of the best Spanish athletes in history. “Without all the people who have been by my side, none of this would have been possible”, recognizes the Spanish tennis player.

The manacorí has ​​words of gratitude for his uncle and coach, Toni Nadal; for your manager, Carlos Costa; for his current coach and friend Carlos Moya; for your doctor, Angel Cotorro; for your other coach, Francis Roig; for your press officer, Benito Pérez Barbadillo; and for your physiotherapist, Rafa Maymo.

His full story can be found in 'Best Connected', where, of course, he does not forget his parents, who accompanied him from one place to another every weekend. All of them connected with their talent throughout their sports career: Rafa's 8.

'Better Connected' is a Telefónica platform, which aims to give visibility to the importance of human connection and support so that all people feel capable of achieving their dreams. Under universal truth 'when we connect, we are capable of doing incredible things', This project is expected to grow thanks to the stories that users put on the platform.

From the website,, and the Telefónica channels, it will be possible to access several sections that praise and motivate through the connection of talents: 'Incredible stories', 'Live experiences' and' Share your story '.

What can be done in each section?

Clicking on the section 'Amazing stories' testimonials from some ambassadors of the brand will be displayed, who are well-known people, such as the aforementioned tennis player Rafael Nadal, the chef Ferran Adria, the paralympic swimmer Teresa Perales, the triathlete Javier Gómez Noya or the former basketball player Nacho Azofra. In addition, they also tell their story Javier Perea, from a Wayra start-up, or Kamran Omarli, violinist of the Telefónica Violin Chair of the Reina Sofía Music School.

In 'Live experiences' There will be connections between the protagonists of 'Incredible Stories' and the users who access the platform. There they will be able to live unforgettable moments, since they will be able to chat and participate in virtual sports events with their idols. Soon you will be able to access tutorials / masterclasses that will help you enhance your talent and achieve your challenges.

Finally, users will also have their section to be the protagonists: 'Share your story'. Here each person will be able to tell about their experience, what talent they have and how they developed it thanks to the support of others. It will serve to motivate others and you can have a photo, video, emojis or GIFs. Of course, in order for it to be shared on the platform it is essential that through Twitter, Facebook or Linkedin the hashtag #BetterConnected.

“At times like today, Telefónica's mission takes on even greater meaning and depth. 'Make our world more human, connecting people's lives', It is not only a firm purpose, but a necessity. Talking about connections usually leads us to think about technology, to imagine complex systems, to invest in fiber optics and 5G. This is what we have been doing for almost 100 years: taking care of the connections of this country “, says the Executive President of Telefónica, José María Álvarez-Pallete.

In addition, he also points out: “From 'MejorConectados' we want to promote the potential of the best talent, as we know best: connecting it. And for that, we are going to give a voice to all those human connections that make extraordinary things happen and to help everyone feel capable of achieving what they set out to do. Because we seek to connect talent with other talents. “

* This content offered by Telefónica has been prepared by Diario AS


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