Nike has decided to keep the sale of its Kobe Bryant-related products in Europe, after they were sold out in the US market before the company decided to stop selling them in that region to avoid resale on the black market.
The measure also affects the Middle East and Africa (together with Europe, which constitutes the commercial area called EMEA) and has had an immediate effect: merchandising products from the former NBA superstar are starting to run out in official stores after the news of his death in a helicopter accident last Sunday.
In fact, he reports Europa Press, that would be the cause of the absence of merchandising in certain establishments, and not a decision by Nike to cut the sale of these items, an extreme that was very close to occur in the US, where the company raised it. After leaking into the American press, this measure did not see the light because the products were sold out before carrying it out.
The signature of the 'swoosh', which had one of its most outstanding assets in Bryant since it was signed in 2003, said goodbye in its social networks: “Kobe was one of the best athletes of his generation and has had an immeasurable impact in the world of sports and the basketball community. He was a beloved member of the Nike family. We will miss him a lot. Mamba forever. “