Mahou Cinco Estrellas took advantage of last Sunday’s celebration of the Madrid derby between Atlético de Madrid and Real Madrid to officially present its new spot, with the clear message of friendship above all else.

Thus, under the premise ‘In life, as in football, beyond winning or losing, the important thing is to find oneself’, the brewery launched its new campaign, which shows various daily encounters that take place around football, to highlight I manifest the purpose of the brand that quality encounters between people are essential to live better.

The campaign, in a piece made in real time, shows different stories that reflect real connections such as that of the actor Maxi Iglesias and his lifelong friends, who get together in a bar to watch a game; to the Colombian band ‘Morat’, testing chords and rehearsing the theme that provides the soundtrack to the spot in a guitar store or true stories of anonymous people.

The spot features the music of ‘Morat’ with a piece entitled ’23’, an emotional ‘hymn of encounters’ created exclusively for Mahou, and which is now available on all platforms.

“Our intention with this campaign is to give visibility to Mahou’s purpose and amplify it: promote quality meetings between people who help us live better, something that the brand has promoted for more than 130 years. On this occasion we have with football as the common thread since, in addition to being a territory that Mahou has

historically united state, they also share the fact of being an engine

key of connection and generator of unique moments”, points out Emmanuel Pouey, general director of Marketing of Mahou San Miguel.