LaLiga launches this weekend, on the occasion of the LaLiga Santander match this Sunday between FC Barcelona and Real Madrid at the Camp Nou Spotify (9:00 p.m.), the scoreboard ‘ElClásico rivalry by BKT’, in which the white and blaugrana fans They will be able to vote to find out which hobby has been the best.

In an event for which 52 activities have been programmed in more than 28 countries, LaLiga will look for the best fans of this Clásico. Fans from all over the world will also have the opportunity to impact the digital scoreboard that has been created by LaLiga and BKT Tires, an official global partner and a company that has been developing and producing safe, innovative and high-quality tires for more than three decades. high performance for a variety of specialized industries including agriculture, construction, earthmoving, ports and mining.

At the end of the weekend the points won in events around the world will be counted and it will be clear which fans have been the best. Fans will also be able to participate online, publishing different photographic and video content of #ElClásico, with the hashtag #ElClásicoRM or #ElClásicoBarça and earn points for their favorite team.

More than 20,000 people are expected to attend the face-to-face events. Among these massive events, there will be a ‘fanfest’ for about 5,000 people in Mexico City, another for 2,000 in Los Angeles and another for 1,000 in Ghana. In addition, parties will be held in countries as diverse as India, Brazil, Poland, Cameroon, Canada, Hungary and the UK, and there will be a breakfast watch party in Australia.

There are also various sporting events to promote physical activity, from a #ElClásico 10km run in Colombia to #ElClásico soccer, badminton and Sepak Takraw (local sport) competitions in Indonesia, to a youth soccer tournament in Uganda .

In addition, there will be prize draws, other digital campaigns and various collaborations with influencers, so fans can watch the game alongside their favorite social media characters. In Argentina, for example, there will be a special experience with former FC Barcelona player Kun Agüero, who will participate in a streaming event with Star+.